Maddie's profile

Maddie Highsmith
Maddie Highsmith CX & Brand Expert | Enterprise M/Ad Tech Consultant MediaTAG, Oracle, Omnicom
United States

“It is not about doing ‘digital marketing.’ It is about marketing effectively in a digital & analog world.” Maddie is a true "digital pioneer" and powerhouse leader. With 15+ years experience, she maintains a focus on martech, adtech and AI data SOLUTIONS that drive results for her clients' BRANDS. Simply put, she helps her clients compete, adapt and win in the marketplace of public opinion using MADTECH. Maddie's organizational consulting experience includes a wide array of clients in the private, public, political and humanitarian sectors. Her clients benefit from her unusually diverse background and experience. Maddie is someone you can talk to and rely on to cut through the jargon, geewhizzery and vaporware of the lumascape. Maddie's guiding principle: YOUR brand is your single most important business asset in today's hyper can I could world. Protecting your brand and delivering the promise of your brand every day with quality experiences across media and in the analog world is job #1. Think about it. How (your) customers' experience your company (in every interaction) contributes to, or diminishes, your BRAND reputation. Are these interactions with your company a symphony of experiences or a cacophony? Either way, it's your earned brand reputation. Clients choose Maddie as a strategic partner/consultant because she is experienced in combining people + process + technology to deliver real world solutions. Solutions that are smarter and streamlined to easily deliver the right messages, at the right time, in the right channels --to bring about the right behavior with each customer. Maddie has built her reputation on honest, thorough campaign and program design -- concept through implementation.Exceed your business goals...sustainably, work with Maddie. She'll help you select and use the right media and technologies to work smarter, not harder. Call today at 512-595-0717 for a meeting!

Skills

Specialist at understanding brand and business challenges in the marketplace and identifying opportunities and designing solution architectures for people, processes and the use of appropriate marketing and advertising automation technologies that enable enterprise organizations to work more nimbly and efficiently -- in order to compete, adapt and win in the marketplace EVERYDAY.

Previous Experience

Managing Director, MediaTAG