Venkatesa Madhan's profile

Venkatesa Madhan V
Venkatesa Madhan V Lead Consultant - Digital Marketing & Analytics

A digitally savvy professional with over 13 years of experience in strategizing, planning and executing global marketing programs adhering to business with vision, which in return helped me to learn, unzip and evangelise the organisation's thinking in growth irrespective of the industry they fall in i.e. #B2B or #B2C Having said that, the industry i have had the opportunity to work with falls in broader categories like BFSI, Retail, HealthCare, EduTech, FinTech and others. I was one of the early adopters who managed to survive in the dot-com bubble and narrowed my experiences through what now called as #DigitalMarketing, it had phases like #InternetMarketing, #OnlineMarketing and with introduction of smart phones every definition turned to be #Digital. So what i do? - Help carve out strategy that align with business expectations - Plan the outcome based approach on using digital channels - Brandify the brand i work with, in a way that can help the brand to be digitally known - Unearth the possibilities of developers, designers to become digitally experienced professionals - Articulate and bring a responsible thinking in every marketers mindset - Help explore the ‘Data Driven Approach’ as a model to acquire opportunities beyond reach. I help organisations to uncover the possibilities they have and how they can go to that extra mile of achieving success, Yes i depend on my success factors and largely help others to uncover the opportunities using my predictive analytical thinking on how a #Customer Experience will look like. Specialties: Exceptional problem solver using analytical thinking. Tools are just subset of our thinking and can play around it easily. Can onboard a marketing / business team from scratch. Help the brand / organisation to see the vision and help them to grow.