Experienced marketing and digital professional with track record in delivering high growth for leading technology brands. Proven strength in formulating demand generation strategies that support outbound lead acquisition and drive inbound web traffic that drive real world business growth. Specialities: • Demand generation • Integrated multi-channel marketing campaigns • Inbound marketing • Customer acquisition • Lifecycle programs • Digital marketing • Digital strategy • Designing marketing campaigns: acquisition, conversion, retention and engagement • Email marketing/nurturing