Mike's profile

Mike Tashaya
Mike Tashaya Digital Marketing Director Investar
United Kingdom

I'm a marketing professional who enjoys building internet based businesses for my own benefit, but essentially to help small and medium sized businesses with their marketing function. A strong strategist with experience in challenging roles covering the main marketing arenas. I am driven with an entrepreneurial hunger to generate targeted results. I work with companies to help them make high quality business decisions and help them build online brand, increase sales, reduce costs, communicate better with clients/prospects and improve overall business efficiencies. We work together and use innovative technology and effective digital marketing tools and best practices. We do everything we can to help you maximise your returns and minimise risk. We focus on the outcomes - business priorities,Technology and the right Digital solution for your business. This will include a Digital Vision and Plan. Will involve, some or all, Social Media Marketing,Content Marketing,Mobile Marketing,Email Marketing,Search Engine Optimisation, Online PR, Reputation Management and more. * Marketing and advertising professional with 15 years of experience leading corporate marketing and internal communications for companies in diverse industries. * Respected leader of creative teams. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images. * Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches. Specialties: *Digital Marketing * Marketing Strategies & Campaigns * Web design & development * Creative Team Leadership * Product Positioning & Branding * Web & Print Content Development * Focus Group & Market Research * Development of Training Materials * Sales Collateral & Support * Public & Media Relations * New Product Launch