Digital marketing business developer highly experienced in sustaining start up's.As the co-founder of two major national retail chains I have impacted consumer brands and retailing in numerous positive ways. Co-founded premium high street retailer Vintage Cellars with a very small band of Coles Myer executives. The advent of VC allowed premium small winemakers access to national distribution and promotional opportunities never before imagined. Co-founded Independent Brands Australia where Metcash had a pressing need to consolidate the buying and marketing power of over 1000 independent retailers. As the National Merchandise Manager my role was to establish a viable trading terms structure and negotiate trading terms with every national and multi-state beer, wine and spirit company in Australia. TodayI focus on highly motivated people with Social Media or SEO skills wanting to research ways to capitalise on their technical and soft skills to start their own business. I show them how to use those skills and learn the importance of genuinely understanding their goals, values, beliefs, creativity and relationships. The successful business owners I work with leverage their time and skills by building teams with similar skills to their own. Expand their businesses capabilities by introducing new team members with complementary skills. Expand beyond their geographic location to build teams globally. Utilise an existing company infrastructure to minimise capital outlay, lower risk and time spent on development. I build business plans and mentor these people.