Over the past 15 years I have helped enterprise and mid-market companies in Denmark realize tangible benefits from their CRM projects. Many companies view CRM as complex and unmanageable but businesswise important. The experience is that many CRM projects fail because they start out as a big scale project for the entire company and that it is seen as an IT project. I strongly believe that CRM can help businesses grow if they approach CRM from a business perspective and if they think of CRM as a journey that continues over time. Therefore my approach is: Think big but start with a small scope. By that I mean that you of course first need to have a vision for the project. Then split the project into smaller chunks that is manageable and foreseeable. Make sure you get quick wins by identifying the low hanging fruits and defining which opportunities you have in the short term. A key issue for a successful CRM project is that top management supports the project, that each subproject has a business goal and that both the business unit managers and the users are included and involved from the start. By acknowledging that CRM is a change management project and that it is going to set the standard for the new normal in the company, you have a higher probability to succeed with your CRM project. Personal: - Goal oriented and structured - Focus and hands-on management - Ability to think creative, strategic, plan, execute and follow up - Team player - Motivator - Extrovert – strong in building relations - Empathetic - Strong negotiator on all levels - Result driven