I am curious! My curiosity drives my relentless quest for a deeper understanding of the consumer. This knowledge is essential to define brand and product strategy, to target the right consumers in the right way at the right time. I like new Challenges and approaching them in a creative way, preferentially as part of a diverse team. I am an experienced Marketing and Shopper Marketing Manager, having worked for more than 10 years in in FMCG (Reckitt Benckiser, PepsiCo) and in Consumer Electronics (Samsung). I have developed my career in Portugal, in an international and multicultural environment that took me regularly to different parts of the world. Characteristics: A results-driven person with strong communication skills that approaches challenges in a creative and strategic way. A committed team player and team manager able to handle change and multiply projects simultaneously. Specialties: Strategic Brand Planning; Consumer & Market Insights; Integrated Marketing Communications; Product Positioning; Shopper Marketing; Category Management; CRM; Team Leadership.