Halley's profile

Halley Hopkins
Halley Hopkins Freelance Integrated Digital Production and Product Management

Comprehensive video and film production expertise, from commercial film to digital and web based content. Defining work-flow management, syndication, distribution, promotion and social integration. Extensive experience working with various aspects of the entertainment and music industries including usage and licensing agreement negotiations, live events, digital integration and CRM campaigns. Development and production of fully integrated marketing campaigns and repositioning of major national brands via online marketing, social media and video platforms. Web development production with wide range of scope - from start-up to Fortune 100 brands, from global to highly targeted regional markets. Experience producing both brand marketing websites as well as functional, educational and commerce driven platforms. Experience with app development for both social platforms and mobile devices, including Facebook, iOS and Android. Full-spectrum technology platform development from open-source to .net CMS systems. Product development from ideation to information architecture and user experience design through development, deployment and marketing for both B2B and B2C initiatives. Well versed in standard SEO best-practices, analytics and social strategy.