I am a skilled and experienced digital marketing specialist with great passion for the industry. I am the Group Digital Marketing Manager for Adclick Africa, one of Africa's pioneering programmatic/ digital advertising agencies. I am responsible for creating and executing 360 degree digital marketing strategies for the brand in the owned, earned and paid media space. I have streamlined and documented digital strategies (including the overall content marketing strategy + social media optimisation). The main focus of my work is around brand positioning, lead generation and nurturing, conversion optimisation and customer retention/ loyalty. I also focus on creating customer engagement through strategic content. I am involved in media planning and buying. Prior to joining Adclick Africa i worked in a similar capacity for Yookos, an emerging social networking platform. My roles and responsibilities covered user acquisition and onboarding, engaging users and retaining and leveraging them for advocacy purposes. I am an avid blogger and researcher. The former is a long term passion whilst the latter is the pursuit of relevance in the ever evolving field of digital advertising.