Articles - March 2023 - 2023

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4 On-Fleek Ecommerce Reviews Platforms to Boost Your Website's Reach

4 On-Fleek Ecommerce Reviews Platforms to Boost Your Website's Reach

Let us discuss the key benefits of embedding customer reviews on your website and why these reviews generally lure customers. Along with that, we've also suggested some on-fleek ecommerce reviews platforms that...

Daisy Smith
Daisy Smith 7 April 2023
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Using Heatmaps to Take Your Startup Strategy to the Next Level

Using Heatmaps to Take Your Startup Strategy to the Next Level

How can marketers use heatmaps to take their strategy to a new high? While analytic programs feed us with numbers, it’s time to start visualising that data if you want to quickly pinpoint what needs to change.

Dmytro Spilka
Dmytro Spilka 6 April 2023
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The Role of Humor in Marketing: Making Your Audience Laugh While Promoting Your Brand

The Role of Humor in Marketing: Making Your Audience Laugh While Promoting Your Brand

As a marketer, I’m sure you’ve heard the saying, “laughter is the best medicine.” But did you know that laughter is also a powerful tool in marketing? Humor can make your audience feel more connected to your brand...

Charles Lange
Charles Lange 5 April 2023
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What Podcast Platforms Can Learn From VOD

What Podcast Platforms Can Learn From VOD

With the increasing popularity of podcasts, Candyspace Creative Partner Martin Brierley explores what the sector can learn from the world of video-on-demand.

Candyspace Media
Candyspace Media 5 April 2023
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Pictures Tell a Clear Story to Social Media Advertisers: Stay Flexible

Pictures Tell a Clear Story to Social Media Advertisers: Stay Flexible

The ancient Greek philosopher Heraclitus wasn’t talking about social media when he said "change is the only constant in life," but he may as well have been. The shake-up following Elon Musk’s acquisition of&...

Juli Greenwood
Juli Greenwood 4 April 2023
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GA4 vs UA: Breaking Down the New Terminology

GA4 vs UA: Breaking Down the New Terminology

Google Analytics 4 is the next-generation measurement solution. Come 1st July 2023, standard Universal Analytics properties will stop processing data. But what are the key differences between GA4 and UA?

David Schulhof
David Schulhof 3 April 2023
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How to Maximize Operational Efficiency with Automated Workflows

How to Maximize Operational Efficiency with Automated Workflows

In today's fast-paced business environment, maximizing operational efficiency is crucial for organizations to stay competitive and achieve their goals. One way to achieve this is through the use of automated...

John Paul
John Paul 31 March 2023
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Hybrid Marketing: The Benefits of Combining Print & Digital

Hybrid Marketing: The Benefits of Combining Print & Digital

A powerful marketing strategy is key to a successful business. This connects corporations and customers, both in person and online. But how do you know which strategy is right for your company? Here, we will explore...

Rachel G
Rachel G 31 March 2023
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Customer Experience Trends to Explore in 2023

Customer Experience Trends to Explore in 2023

In today's hyper-competitive business landscape, providing a great customer experience is no longer optional. Customers expect personalized and convenient experiences, and businesses that fail to meet these...

Sukhdev Singh
Sukhdev Singh 30 March 2023
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Best Practice Guide to Optimising Creative Performance in Digital Video Ads

Best Practice Guide to Optimising Creative Performance in Digital Video Ads

It’s little wonder that marketers are under pressure to create more video content than ever. Consumers are watching an increasing amount of digital video – nearly three-quarters of the population are now viewing the...

Anthony Lamy
Anthony Lamy 29 March 2023
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6 Fascinating Reasons to Use Product Data or Sec Sheets in Ecommerce Business

6 Fascinating Reasons to Use Product Data or Sec Sheets in Ecommerce Business

Discover the importance of product data sheets and how they can impact your business. Learn about the key information that should be included in a product data sheet, examples of different types, and the benefits they...

Haroon Naeem
Haroon Naeem 29 March 2023
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Think Beyond Implementation When it Comes to CRM and Ecommerce

Think Beyond Implementation When it Comes to CRM and Ecommerce

In today's digital age, it has become critical for businesses to stay competitive and relevant by providing superior customer experiences. With the rise of ecommerce platforms and growing customer expectations...

Faizan m. Syed
Faizan m. Syed 28 March 2023
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Podcast – Interview with Shane Happach, CEO, Mollie

Podcast – Interview with Shane Happach, CEO, Mollie

Part of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Shane Happach, CEO, Mollie.

Russell Goldsmith
Russell Goldsmith 27 March 2023
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SEO and AI: The Good, The Bad and The Ugly

SEO and AI: The Good, The Bad and The Ugly

Ai is quickly changing the digital marketing landscape. For many marketers, this offers an opportunity for increased productivity, however, there are some important aspects to be aware of.

Jon Kelly
Jon Kelly 24 March 2023
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The Marketing and PR Implications for Milk Labeling

The Marketing and PR Implications for Milk Labeling

Recently, news broke that the Food and Drug Administration (FDA) proposed that non-dairy products made from soy, oats, and other plants could be labeled as "milk." This is a significant development not just...

Andy Bhatt
Andy Bhatt 24 March 2023
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How a Stabilising Job Market Has Affected This Year’s Marketing and Creative Salaries

How a Stabilising Job Market Has Affected This Year’s Marketing and Creative Salaries

Those working in the digital, creative and marketing industries can now get a glimpse into the next year’s job market following the release of the 2023 salary guide figures from workforce solutions experts, Aquent.

The Think Tank PR
The Think Tank PR 23 March 2023
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Promoting Your Podcast: Complete Guide to Allure New Listeners

Promoting Your Podcast: Complete Guide to Allure New Listeners

Podcasts have become increasingly popular in recent times. In 2019 there were around 88 million podcast listeners in the United States and is expected to be worth $94.88 billion by 2028.

Sabrina Sedicot
Sabrina Sedicot 22 March 2023
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The Curious Case of Project Management for Customer Transformation

The Curious Case of Project Management for Customer Transformation

As businesses grow and expand, they often undertake complex customer transformation projects to improve their operations and gain a competitive edge. Such projects may involve adopting new technologies, revamping...

Faizan m. Syed
Faizan m. Syed 22 March 2023
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Social Media Sharing: How Much Private Information Are You Making Public?

Social Media Sharing: How Much Private Information Are You Making Public?

Social media is an important part of modern life, and it is a good way to keep in touch with friends and meet new people. It's also a dangerous way to share too much information, if you're not careful.

Anna Fox
Anna Fox 21 March 2023
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The Importance of User Experience in DeFi Mobile App Development

The Importance of User Experience in DeFi Mobile App Development

User experience is crucial for DeFi mobile app development as it affects user adoption and retention. A well-designed and intuitive app can simplify complex financial transactions and provide a seamless user experience.

Sam Anderson
Sam Anderson 20 March 2023
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Can AR-Enabled Personalisation Improve Sustainability in the Fashion Industry?

Can AR-Enabled Personalisation Improve Sustainability in the Fashion Industry?

Apparel and footwear account for a whopping 46% of returns, which - although a convenient option for consumers - is a growing trend that’s significantly impacting the environment. Could AR-enabled personalisation be...

Matthew Klimpke
Matthew Klimpke 17 March 2023
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Converging Marketing, Sales and Customer Service

Converging Marketing, Sales and Customer Service

In today's highly competitive business environment, it has become increasingly important for organizations to streamline their marketing, sales, and customer service processes. Converging these functions can help...

Faizan m. Syed
Faizan m. Syed 17 March 2023
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5 Major Pain Points for Software Companies

5 Major Pain Points for Software Companies

Software companies today face numerous challenges in the rapidly changing tech landscape. Developing software applications, maintaining them over time, and adapting to new technology are just a few of the difficulties...

Steve Chek
Steve Chek 16 March 2023
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Podcast – Interview with Romain Moulin, Co-founder and CEO, Exotec

Podcast – Interview with Romain Moulin, Co-founder and CEO, Exotec

Part of our special series of episodes of the c-suite podcast that we’re recording in partnership with the European PR Agency Tyto and their own Without Borders podcast, this interview is with Romain Moulin, Co...

Russell Goldsmith
Russell Goldsmith 15 March 2023
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Why is Mcommerce the Future of Ecommerce?

Why is Mcommerce the Future of Ecommerce?

Mobile commerce is one of the hottest topics in the retail world today. And for a good reason - mobile devices are becoming increasingly powerful, and customers are using them more often to conduct research, look for...

Sudhanshu Singh
Sudhanshu Singh 15 March 2023
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