How to Create a Modern Marketing SEO Strategy in 2022
Planning and implementing a marketing SEO strategy is a must for all businesses who managed to create their business websites. Before we start a discussion of how to plan your marketing SEO strategy properly, we would like to say a few words about what it actually is and why it is essential.
A marketing SEO strategy is the action plan that determines the way you write and manage your content for the purpose of improving its organic search and engaging potential leads. Following a certain strategy keeps you up to date on what goals you have and if the results correlate to these goals.
Therefore, we are sharing the best approaches that will make your marketing SEO strategy personalized and more effective for your business.
Plan Topic List in Advance
Each SEO strategy requires planning in advance. A chaotic method of selecting the topics for your content is unacceptable if you want to achieve the expected results. SEO requires consistency as it is responsible for the organic growth of your content, which is not a one-day process.
Foremost, the topics of articles and social media posts have to correlate with the specifics of your brand—the services or products you provide. In accordance with your business niche, it is pivotal to research similar topics among other websites, including your competitors.
Thus, you can determine the keywords and LSI that must be used in the content writing to reach the ranking required for your company needs.
Each keyword has its own volume, which means its popularity and defines the frequency of usage within the article. To research the required keywords, you can use various SEO tools like Ahrefs, Google Analytics, SurferSEO, and others.
Build a Blog with High-Quality Content
Surely, your business website may have a content blog already, as well as landing pages with your services and other information about your brand. However, modern SEO strategies insist on the importance of setting up a high-grade blog with regular posting, deep research in the areas, engaging subject-matter experts, and so on.
High-quality content is capable of getting new clients no less effectively than affiliate programs, paid advertising, paid leads, etc. Many factors influence the quality and therefore ranking of your content:
- The length of articles—thanks to content research and SEO tools, you can define the suitable length of each article due to the selected topic;
- Back up the content with internal and external links; internal are links that lead to your other blog posts that are related to the topic or keyword, and external are links to credible sources of information that you managed to find during the research;
- Promote your content organically on the social media profiles, on thematic forums, pages, groups, and so on, adding suitable tags to make the content more visible to potential consumers.
Create a Link-Building Plan
Link building is an inevitable part of modern marketing SEO strategies. The quality of link building determines the reputation and popularity of your brand and attracts your potential target clients.
Here is how it works. Link building entails two types of activities. The first one implies contacts with credible thematic websites and high-grade content, which can add links to your articles or landing pages in their posts. This activity can be paid for the popular websites like Forbes, Time, etc., or can be under an exchange method when the website puts your link in return for you doing the same with their articles.
The second one is writing guest or PR posts on topics required for the promotion of your business and posting them on credible resources where your target audience will be reached. Surely, this marketing activity is a part of marketing strategy and must be planned in advance including the needed budget, amount of content, and hiring a professional link builder.
Set KPIs and Regular Reporting
Implement reporting for your marketing activities. Make sure all this information is collected for further analysis. When each area of SEO strategy is visible, you will easily create the expected results or KPIs, assess the real results, and compare them to your expectations.
Reports need to be regular like weekly or monthly to check your progress and make adjustments to marketing SEO strategy if you see that the initial plan will not be executed. Once again, to make the SEO strategy work, you need at least one month to see any changes in the ranking of your content and lead generation.
The suggestions we mentioned above are general and kind of stable because the marketing trends keep evolving, and it is vital to keep up to date and integrate them into your marketing strategy. SEO requires a certain amount of time to start organic promotion effectively and work profitably for your brand.
So don't stop, and surely don't immediately change the strategy for the first 1-3 months if the results are lower than you expected. Just keep assessing the weekly and monthly results to define your weak sides and turn them into strengths.