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Clash of the Computing Titans: Grid Computing vs. Cloud Computing

Clash of the Computing Titans: Grid Computing vs. Cloud Computing

Essentially, grid computing and cloud computing are two platforms with the same objective; each is designed to process tasks using large computer infrastructures.

Edward Huskin
Edward Huskin 14 September 2020
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What Does a New World of Retail Experiences Mean for Innovative Brands?

What Does a New World of Retail Experiences Mean for Innovative Brands?

Innovative brands need to make direct and deep connections with consumers. They need new opportunities to tell their stories, and spaces where they can showcase what their products can do. Sadly, the current retail...

Kirsten Ward
Kirsten Ward 14 September 2020
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QR Codes, the Covid - Empowered Player

QR Codes, the Covid - Empowered Player

Visiting brick-and-mortar stores to try on clothes, reading printed books, paying with cash, taking buses or eating in restaurants has been an enjoyable and indispensable part of our lives, until the recent Covid-19...

Jenny Stanley
Jenny Stanley 11 September 2020
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Why Subscription Models Will Make Us Unsubscribe From Big Social

Why Subscription Models Will Make Us Unsubscribe From Big Social

Social media has come under increased scrutiny in the past 12 months with consumers and creators alike looking for viable alternatives to connect with each other outside of the ‘big social’ giants.

Benji Vaughan
Benji Vaughan 11 September 2020
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Micro-Moments Marketing: The Modern Customer Journey

Micro-Moments Marketing: The Modern Customer Journey

The journey for the modern consumer has evolved to a point where a simple buyer persona research is not enough. Implementing Micro-Moments research will help companies to achieve outstanding results, to attract new...

Deni Kaziyska
Deni Kaziyska 10 September 2020
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How to Build an SEO Friendly Ecommerce Website

How to Build an SEO Friendly Ecommerce Website

Today, the importance of SEO for an ecommerce business is very special as it directly affects the amount of traffic access to the website. SEO is not only a fashionable trend for the global market but also a proven...

Jade Nguyen
Jade Nguyen 10 September 2020
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The Rise of 'Conversational Clienteling' Post-Covid-19

The Rise of 'Conversational Clienteling' Post-Covid-19

The pandemic has hit every industry hard, and none more so than retail fashion. With the majority of customers moving online, brands have become more creative in the way they engage with their customers adapting the...

Jean Shin
Jean Shin 10 September 2020
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Tech-Clash Opportunities for Brands Post Covid

Tech-Clash Opportunities for Brands Post Covid

Fueled by GDPR and conspiracy theories that Mark Zuckerburg et al. are listening to our personal conversations, perhaps even guiding them, there has been much talk about the fightback against technology.

Jenny Stanley
Jenny Stanley 9 September 2020
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How to Make an Ebook for Lead Generation

How to Make an Ebook for Lead Generation

The Ebook has been one of the most used tactics in inbound marketing to attract leads. By proposing a fair exchange, where the brand offers rich content and receives information from the lead, the ebook serves as a...

Blogger Cage
Blogger Cage 9 September 2020
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Infographic: Why Brands Should Respond to Customer Feedback

Infographic: Why Brands Should Respond to Customer Feedback

A new infographic from Digital Doughnut sister company London Research looks at the compelling business case for brands to respond to customer feedback in a timely fashion. The insights are based on consumer and...

Linus Gregoriadis
Linus Gregoriadis 9 September 2020
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Embracing a Radical New Approach to the Retail Experience

Embracing a Radical New Approach to the Retail Experience

Few brands achieve lasting success without making a genuine connection with their customers. Understanding what motivates and inspires people is key to creating this connection, as is adapting to what they need in a...

Kirsten Ward
Kirsten Ward 8 September 2020
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How B2B Lead Generation Strategies Work For SaaS Companies

How B2B Lead Generation Strategies Work For SaaS Companies

As with any SaaS organization, your annual contract value or ACV is going to dictate which strategies make the most sense to acquire customers. This means that with a higher annual contract value, you can spend more...

David Clark
David Clark 8 September 2020
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Innovate or Fail: How Digital Innovation is the Key to Survival in a Crisis

Innovate or Fail: How Digital Innovation is the Key to Survival in a Crisis

It is widely accepted that the Covid crisis has forced as much change in 10 weeks as was predicted to take place in 10 years, and for businesses around the world this has prompted some major pivoting.

Jenny Stanley
Jenny Stanley 7 September 2020
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Is Business Great? But Aren’t Your Competitors Doing Much Better?

Is Business Great? But Aren’t Your Competitors Doing Much Better?

A company’s individual key performance metrics do hold importance as they allow them to understand their brand’s strengths and weaknesses and focus on their USPs. But apart from an organization’s personal sales...

Zara Ziad
Zara Ziad 7 September 2020
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Why Instagram Scores Over Facebook For Contemporary Marketers

Why Instagram Scores Over Facebook For Contemporary Marketers

As the world’s first social media platform, Facebook continues, even today, to be the largest with 2.38 billion users. Not only has it opened our eyes to the potential of social networks for personal communications...

Karen Anthony
Karen Anthony 4 September 2020
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PIM vs ERP: Describing the Difference Between the Two

PIM vs ERP: Describing the Difference Between the Two

Product managers need to orchestrate the development of the product roadmap and go-to-market strategies to exploit these opportunities. This means that your product data, in addition to being well maintained, needs...

Shashin Shah
Shashin Shah 4 September 2020
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No More Silence, No More Hollow Words - Why Brands Need to Find Something to Stand For

No More Silence, No More Hollow Words - Why Brands Need to Find Something to Stand For

Brands can’t have it both ways. If they want to be prominent in our lives, to evoke warm feelings, to attract our money, they need to make a real and positive contribution to society. And in a world full of burning...

Jenny Stanley
Jenny Stanley 3 September 2020
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PR: The Future of Search Engine Optimisation

PR: The Future of Search Engine Optimisation

How can you develop an effective long-term SEO strategy for your ecommerce business when the algorithms are always changing? Louise Findlay Wilson, Managing Director at Energy PR, explains why traditional PR is the...

Louise Findlay-Wilson
Louise Findlay-Wilson 2 September 2020
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6 Ways to Increase Revenue in 2020 with Market Intelligence Data

6 Ways to Increase Revenue in 2020 with Market Intelligence Data

As consumer behavior changes erratically after the pandemic hit, it is almost impossible to make guesses and assumptions about the market or rely on biased, survey-driven market share data. It is now more important...

Zara Ziad
Zara Ziad 2 September 2020
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The Importance of Data Enrichment in Delivering Customer Personalization Experiences

The Importance of Data Enrichment in Delivering Customer Personalization Experiences

Here we'll go through what data enrichment is, and how it helps organizations improve their customer personalization experiences.

Javeria Gauhar
Javeria Gauhar 1 September 2020
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Promotional Marketing to Cool Down Your Clients

Promotional Marketing to Cool Down Your Clients

With things heating up and temperatures reaching record levels, it’s time to give your customers and clients something they really need. Say goodbye to boring personalised gifts that have a 50/50 chance of being used...

Adele Thomas
Adele Thomas 1 September 2020
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6 Tips for Driving Sales and Acquiring Loyal Customers on Black Friday 2020

6 Tips for Driving Sales and Acquiring Loyal Customers on Black Friday 2020

Like almost everything else in 2020, Black Friday on 27th November will be different to previous years. Forget huge queues, red sale stickers and frenzied crowds. This year, Black Friday will be almost entirely online.

Sophia King
Sophia King 31 August 2020
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Three Ways Marketplaces Can Supercharge Your Online Strategy

Three Ways Marketplaces Can Supercharge Your Online Strategy

The high street has been disrupted - possibly forever. The future of retail is increasingly online, a trend exacerbated by the lockdowns, social distancing and stock shortages we have seen during the ongoing...

Rupert Staines
Rupert Staines 28 August 2020
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Engagement Frameworks to Grow in a Post-Crisis World

Engagement Frameworks to Grow in a Post-Crisis World

The Covid-19 pandemic has changed customer behavior and spending patterns across industries and geographies with user confidence taking a dip and out-of-home activities hampered as a direct result. While some...

Rajarshi Choudhuri
Rajarshi Choudhuri 28 August 2020
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How to Leverage Your Video Content For Brand Building

How to Leverage Your Video Content For Brand Building

Building a brand is about creating a story. In today’s world, the best medium for telling stories is through video content. Words and pictures alone cannot convey the same message that a poignant video can. With a...

Adrian Brito
Adrian Brito 27 August 2020
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