Don't Miss These Top Four Content Marketing Trends in 2019
If you are looking to establish a strong connection between your brand and customers, content marketing is the answer. While there are various content marketing strategies out there, why not incorporate them with these 2019 trends?
Content marketing has imposed its growing importance in the world of digital and social marketing. The landscape of content campaigns and strategies are constantly changing. That is why it is high time to get serious about content marketing efforts in 2019.
When used properly, content can help marketers communicate with their target audience by providing them with information relevant to the nature of your business. When you connect with your readers, it will leverage and deepen your relationship with them (compared to only selling your products and/or services). Also, positive results, such as increased website traffic, conversions, and sales.
Without further adieu, here are the top four 2019 content marketing trends you should never ignore:
Posting Quality, Long, In-Depth Content - Google and readers prefer long content because it is well-structured, in-depth, and well-researched. Marketers claimed that 2019 is indeed a year of long-form content, which has at least 2000 words. Additionally, long-form content provides more added value from credible and trustworthy sources.
To ensure quality, its structure, paragraphs, headings, and actual text must be created with your target customers in mind. Think about all the possible questions and concerns about the topic. Take time to gather all the important information and incorporate them within the text to offer answers and solutions to their problems.
To be an effective content marketer, your primary objective should be helping your readers in the best way. When you have the right answer, then you can automatically create the best content for your SEO efforts. Over the years, search engines are getting smarter in understanding the user’s search intention. Thus, longer articles are more likely to rank higher in the search engine result pages (SERPs) and get shared frequently on social media channels.
This year, your content marketing strategy should be focused on posting fewer blog posts, but more regular, better quality long-form content with well-researched, in-depth information.
Micro-Influencers - Although influencer marketing has taken the world by storm, its use is still misunderstood by many marketers and business leaders. You do not need to hire popular celebrities to endorse your brand. Think about local and national leaders in your industry and niche as your potential brand advocates. Keep in mind that influencer marketing is not about paying some to promote your business on their platforms and social channels.
Choose someone who is an industry leader and partner with them. You can co-create content and ask them to post content on your website. You can use it to leverage and promote as evergreen content that can last for years. However, be wary that there are lazy influencer agencies. They simply spam influencers by copying and pasting outreach, which can hurt your brand instead of helping it.
Choosing the right influencer to promote your brand is the key to success. Make sure to choose someone who has the same belief as yours. This allows you to easily build a strong relationship with the influencer while serving value to your audience at the same time. To help you find the right influence, think about the profile of your target customers and the locations and events they are likely to visit or attend. Another important factor to consider when choosing a micro-influencer is that he/she should have at least 2,000 followers and a 10 percent engagement rate. When it comes to posting, include a high-quality photo of the influencer and the product.
Brand Storytelling - Not all marketers have mastered the skills to leverage brand storytelling. A misconception surrounding brand storytelling is that some people feel entitled to talk about themselves or getting other people to talk about them more. Brand storytelling tells your audience who you really are and your intentions. It is more about the experience you make and how you connect with your customers, as opposed to bragging about yourself.
When creating brand storytelling, you need to know the story behind your brand and success, the obstacles and the journey to get where you are, and how the hardships create amazing experiences for your brand and clients. Marketing experts said that it will require you about seven brand touches to make someone remember you and your brand.
Video Content - Video marketing is getting bigger and has become more significant over the years. In fact, they are often found on social media feeds and are featured in Google’s search results. This only proves that video marketing has a huge potential. In 2017, Animoto reported that 64 percent of customers made a purchase after watching branded videos on social media. Additionally, a survey also reported that social media videos can influence three out of four customers when making a purchasing decision. This is because watching branded videos on the Internet is the fastest way to get to know a company.
Image by mohamed Hassan from Pixabay
Branded videos, webinars, and influencer channels on YouTube show people the authenticity and transparency in a brand. Company representatives are able to get their message across their target audience directly in front of the camera. Videos help establish a relationship with your potential customers because you appear to be more genuine than advertising messages in words and pictures.
Here are several reasons why you need to jump on the bandwagon this year:
- Internet marketing experts also predicted that videos will account for 82 percent of global internet traffic by 2021.
- 72 percent of people choose to watch a video to learn about a product or service.
- 97 percent of companies claimed that video marketing benefitted an increase in sales and 76 percent reported a boost in their website traffic.
To make your video effective, it should aim to do one of three things:
- Raise Awareness - high entertainment value and wide audience appeal to attract as many prospects as possible
- Increase Engagement - plays to the emotion of the audience to spark a reaction and encourage them to write a comment or share the video
- Educate - a good example to educate your target customers is to present a case study or a how-to video so they will know what you can do for them.
More businesses are now relying on the power of content marketing for more than simply creating brand awareness. An effective content marketing strategy can also be used to boost revenue and personalize the customer experience. The whole process of content marketing can be daunting at first, but you will eventually have fun with these trends.