Articles - 2018

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7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
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Why Big Data Certifications Are a Priority in 2020

Why Big Data Certifications Are a Priority in 2020

It takes time and effort to get established in any field. However, having a good qualification does make a difference to your career growth.

Niti Sharma
Niti Sharma 14 May 2020
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Why Organisations Nowadays Want an Analytics Platform

Why Organisations Nowadays Want an Analytics Platform

With the nascent stage of the data revolution past us, organisations are entering a new level of proficiency in handling data expertly. Gone are the days when organisations could handle data and extract insights out...

Ronald van Loon
Ronald van Loon 24 May 2019
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High Converting Funnels That Will Make You a Sales Expert

High Converting Funnels That Will Make You a Sales Expert

Sales funnels! Voila some other fancy name and apparently Gordian knot that you need to solve. But wait, that doesn’t need to be overwhelming, if you approach the notion step by step, you will see it is achievable.

Lorraine Pavel
Lorraine Pavel 6 February 2019
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How to Get Meaningful, Actionable Insights from Customer Feedback – 3 Examples

How to Get Meaningful, Actionable Insights from Customer Feedback – 3 Examples

Do you gather vast amounts of customer feedback but don’t quite know how to get actionable, meaningful insights from it? You know the ones, insights that would help to influence your customer experience and overall...

Alyona Medelyan
Alyona Medelyan 23 January 2019
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Customer retention analytics: 5 strategies to reduce churn with data

Customer retention analytics: 5 strategies to reduce churn with data

Think customer loyalty programs are all about getting generic discounts, points and rewards? Think again. That was the old school way of doing things. Today, it’s more about offering customers something as...

Alyona Medelyan
Alyona Medelyan 11 January 2019
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Customer Feedback Analysis 101: What’s the Best Way to Analyse Vast Amounts of Feedback?

Customer Feedback Analysis 101: What’s the Best Way to Analyse Vast Amounts of Feedback?

Do you have a lot of customer feedback collected but don’t know exactly what to do with it?

Alyona Medelyan
Alyona Medelyan 9 January 2019
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Video for Brands: Did My Video Content Work?

Video for Brands: Did My Video Content Work?

Created video content, but don't know if it's worked? Here's a few tips on what to do.

Stuart Stubbs
Stuart Stubbs 9 January 2019
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How to Create Attention-Grabbing Facebook Ad Campaigns

How to Create Attention-Grabbing Facebook Ad Campaigns

Anyone that has attempted to create their own Facebook advertisements will realise that whilst there is unlimited potential for utilising it as a sales channel, it is also a challenging market space to compete in...

Richard Hammond
Richard Hammond 9 January 2019
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How Banks can Exploit Big Data to Engage with Millennials

How Banks can Exploit Big Data to Engage with Millennials

Millennials are slowly moving into their prime spending years and when it comes to spending/saving/managing and using the money, especially the banking industry is in need of reshaping its services, solutions and how...

Asena Atilla Saunders
Asena Atilla Saunders 8 January 2019
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Practically applying today’s data science to marketing and sales

Practically applying today’s data science to marketing and sales

We live in an age where driverless cars will soon roam our streets, there’s a Siri in every iPhone, traders rely on algorithms, Alexa runs our smart homes and the mass automation of labour will soon impact everyone...

Jelle De Jong
Jelle De Jong 8 January 2019
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Social media trends to dominate 2019

Social media trends to dominate 2019

Social media has become an inevitable part of our lives and companies continues to invest their platform to make it immersive and relevant to users. Companies and small scale businesses are immensely focusing on...

Mahipal Nehra
Mahipal Nehra 8 January 2019
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Five Ways to Increase your Mobile Engagement in 2019

Five Ways to Increase your Mobile Engagement in 2019

Marketers looking to increase customer engagement need to prioritise mobile marketing in 2019. Here are five tips for you to kick-off the New Year in the right way.

Olivia Gao
Olivia Gao 7 January 2019
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Marketing Monday: 5 Tips for Video Marketing Success

Marketing Monday: 5 Tips for Video Marketing Success

There are more than 4billion hours of video watched each month. With an active audience, it's no wonder many businesses have begun to embrace video marketing...

Justin Runyon
Justin Runyon 7 January 2019
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What Do Shoppers Want From An eCommerce Store?

What Do Shoppers Want From An eCommerce Store?

A customer-centered approach to eCommerce cuts bounce rates and cart abandonment. We discuss four changes to your store that will make your customers happier and increase revenue.

Graeme Caldwell
Graeme Caldwell 7 January 2019
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An Interview on Stock Video with Kyle Trotter, Director of Creative Video Content, Shutterstock

An Interview on Stock Video with Kyle Trotter, Director of Creative Video Content, Shutterstock

Get the inside scoop on Stock Video from one of the most popular Stock enterprises Shutterstock!

Kyle Trotter
Kyle Trotter 4 January 2019
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Revealed: Top Five Brand Building Trends in 2019

Revealed: Top Five Brand Building Trends in 2019

As we enter 2019, I predict the following trends, will top the agenda in the New Year and make the difference to which brands create the ‘Superfans’ now needed to succeed in the digital age.  

Norty Cohen
Norty Cohen 4 January 2019
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The Spoof Is In The Pudding: Fake Products As A Content Marketing Tactic

The Spoof Is In The Pudding: Fake Products As A Content Marketing Tactic

Tired of creating humdrum content for your site? Try mocking-up zany spoof products that can attract great traffic.

Ashley McGovern
Ashley McGovern 4 January 2019
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A Basic Social Media Strategy Every Business Should Consider For A Successful 2019

A Basic Social Media Strategy Every Business Should Consider For A Successful 2019

For your business to grow, you understand that it is critical you attract new customers and retain existing ones. Social media has been a blessing to entrepreneurs, and you might want to incorporate it into your...

Robert Kolaski
Robert Kolaski 3 January 2019
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How To Build Thought Leadership with Social Media Marketing Automation

How To Build Thought Leadership with Social Media Marketing Automation

The concepts of “thought leadership” is important for any person and brand that are wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Although depending on...

Maulik Patel
Maulik Patel 2 January 2019
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How FinTechs are Disrupting The Finance Industry

How FinTechs are Disrupting The Finance Industry

Innovative and creative services/solutions developed by utilising new technologies in every sector proved us, that it is possible to manage a lucrative business while providing efficient and delightful customer...

Asena Atilla Saunders
Asena Atilla Saunders 2 January 2019
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The Future of Banking, Payments and Shopping

The Future of Banking, Payments and Shopping

Digital technologies and challenging new generation customer demands are transforming today’s business landscape. Especially the Millenials that brands have a love-hate relationship with; put brands under a...

Asena Atilla Saunders
Asena Atilla Saunders 31 December 2018
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YouTube influencer marketing trends for 2019

YouTube influencer marketing trends for 2019

In 2018, the number of channels earning six figures per year on YouTube grew more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user...

Matt Zajechowski
Matt Zajechowski 28 December 2018
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Retailer online identity: with brand confidence comes creativity

Retailer online identity: with brand confidence comes creativity

You’d think by now, over 20 years on from the launch of Amazon and eBay, that retailers would have their digital experiences well refined. But the fast-changing nature of e-commerce means there are often gaps between...

Digital Doughnut Contributor
Digital Doughnut Contributor 28 December 2018
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Online travel: a new era of disruption?

Online travel: a new era of disruption?

It is fair to say that the travel sector has consistently been in the vanguard of the digital age, embracing the sweeping transformation and disruption that has sent other sectors into tailspins. Whether it was the...

Sylvia Jensen
Sylvia Jensen 27 December 2018
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