Articles - December - 2017

Filters
Filter by Topic
Podcast: Technology for Good

Podcast: Technology for Good

The second of three csuite podcasts from Microsoft’s Future Decoded, in this episode, Russell Goldsmith spoke with guests on topics relating to the use of Technology For Good including Haiyan Zhang, Innovation...

Russell Goldsmith
Russell Goldsmith 9 January 2018
Read more
Booming local e-commerce events will drive 2018 international marketing campaigns

Booming local e-commerce events will drive 2018 international marketing campaigns

From newly created commercial events to traditional religious and historical festivals there are key dates around the world which have the potential to drive sales. If you are looking to grow your consumer share in...

Sarah Jennings
Sarah Jennings 8 January 2018
Read more
Why Digital Transformation is Crucial for Contact Center’s Survival

Why Digital Transformation is Crucial for Contact Center’s Survival

The world is changing and with it, the call center industry has to adapt to the new digital trends and transform accordingly to meet customer expectations.

Neha Gupta
Neha Gupta 5 January 2018
Read more
Mobile App Development Trends for 2018 & Beyond

Mobile App Development Trends for 2018 & Beyond

Despite the flood of tech innovations from diverse technology niches, mobiles and mobile applications are here to stay and grow beyond the imagination as well in 2018 & beyond.

Micheal Jones
Micheal Jones 3 January 2018
Read more
Infographic: 13 Mistakes That Will Hurt Your CRO

Infographic: 13 Mistakes That Will Hurt Your CRO

The truth is, that without a powerful page, it simply doesn’t matter how much time and/or effort you’ve poured into your marketing campaigns.

Richard Fallah
Richard Fallah 27 December 2017
Read more
Avoid the call of the Dark Side and discover Ecommerce Victory

Avoid the call of the Dark Side and discover Ecommerce Victory

Read, you must... Digital Transformation lessons from the Jedi Knights of Star Wars

Brian Beck
Brian Beck 27 December 2017
Read more
Why content marketing doesn’t work for your brand?

Why content marketing doesn’t work for your brand?

In fall of 2015, I joined a digital marketing agency as a content strategist. They had this incredible idea. They would list every local business in the city free of charge on their website.

Nasrullah Patel
Nasrullah Patel 27 December 2017
Read more
What can Santa Claus teach us about e-commerce media planning?

What can Santa Claus teach us about e-commerce media planning?

A light hearted look at international media planning through the lens of Christmas festivities, illustrating why it is important to know your audience; define your location accurately; make sure your timing is...

Sarah Jennings
Sarah Jennings 22 December 2017
Read more
16 Awesome Examples Of Smart Social Selling

16 Awesome Examples Of Smart Social Selling

The recent explosion of social commerce is a stark reminder that shopping has always been a social experience. And given the wealth of opportunities brands have to score sales today, social feeds are quickly...

Luisana Cartay
Luisana Cartay 22 December 2017
Read more
7 Secrets to Attract Millennials to Ecommerce in 2018

7 Secrets to Attract Millennials to Ecommerce in 2018

Millennials can be fickle-minded and easily influenced, which make it hard for retailers to turn them into loyal customers. To get them into the game, follow these seven business strategies to help you stay competitive.

Rakesh Jain
Rakesh Jain 21 December 2017
Read more
Poor contact strategies could leave businesses out in the cold

Poor contact strategies could leave businesses out in the cold

A dampening economy and fears over Brexit may have dented consumer spend, which saw its fastest year-on-year decline in four years this November. Yet despite this, online spend is still rising with the latest ONS...

Chris Robinson
Chris Robinson 21 December 2017
Read more
New Year, New Local Digital Marketing Strategy: How Brands Can Start Closer To Home

New Year, New Local Digital Marketing Strategy: How Brands Can Start Closer To Home

The impending year is a great time to rethink your marketing strategy. Though there is a lot of mileage in going global with your marketing, brands should also make the most of local opportunities. Whether it’s...

Kayleigh Töyrä
Kayleigh Töyrä 21 December 2017
Read more
Digital Transformation Through Big Data, Analytics & Machine Learning

Digital Transformation Through Big Data, Analytics & Machine Learning

Can you imagine collecting data from 10,000 different data sources from over 65 billion records? That’s exactly what RELX Group, a leading global information and analytics company, is doing to evolve with the...

Ronald van Loon
Ronald van Loon 21 December 2017
Read more
Is a lean pilot your answer to getting that data quality business case over the line?

Is a lean pilot your answer to getting that data quality business case over the line?

It can be hard to join the dots between the businesses’ goals and managing data quality more effectively. To lend help to the sector, Dylan Jones, data quality guru, and Experian, have collaborated to offer data...

Rebecca Hennessy
Rebecca Hennessy 20 December 2017
Read more
Augmented Reality for businesses: Things to know before building an ARkit and ARcore app

Augmented Reality for businesses: Things to know before building an ARkit and ARcore app

The ARkit software is an initiative from Apple that has made it easier for programmers to design and implement AR applications. These applications have harnessed iPhone's hardware and motivated businesses to...

Ajay Goyal
Ajay Goyal 20 December 2017
Read more
The Future of Digital: Return’s 2018 Predictions

The Future of Digital: Return’s 2018 Predictions

As the year draws to a close, our senior team reflects on 2017 and offer their predictions for 2018, including video, voice search and shifts in the way brands target their users online. The search landscape is...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 20 December 2017
Read more
5 ways to be amazing at content marketing

5 ways to be amazing at content marketing

Content marketing has been around for a long time, and in recent years has become an integral part of a PR’s role. It is as pivotal to the success of a marketing and PR plan as the press release and media relations...

Andy Brown
Andy Brown 20 December 2017
Read more
3 reasons why businesses get stuck at the starting gate of digital transformation

3 reasons why businesses get stuck at the starting gate of digital transformation

The enterprise mobility market will to explode to $500bn by 2020. Adapt or be left in the dust. The deadline is short and the opportunities are huge, so why are some corporate organisations stuck at the starting gate?

Nick Pike
Nick Pike 20 December 2017
Read more
Improvement over digital innovation in 2018, say consumers

Improvement over digital innovation in 2018, say consumers

Cutting through the ‘digital trends hype’ and deciding which emerging digital technologies to invest in 2018 is a challenge for most decision makers; being a forerunner with new digital trends and introducing...

Oliver Bailey
Oliver Bailey 20 December 2017
Read more
It’s not too late! 5 quick tips to polish your email marketing strategy over Christmas

It’s not too late! 5 quick tips to polish your email marketing strategy over Christmas

With less than a week to go until the big day, it can feel like your festive marketing strategy is a foregone conclusion. If the metrics are looking promising then great, and if they’re not then time to chalk it up to...

Jim Buchanan
Jim Buchanan 20 December 2017
Read more
How to Go From “Have-a-Go-Hero” To Actual Brand In One Year

How to Go From “Have-a-Go-Hero” To Actual Brand In One Year

Everyone wants to be a brand. Whether it’s having a stellar personal brand, or developing that cool app you’ve been meaning to get off the ground for ages: branding is valuable. It separates those who aspire to do...

Kayleigh Töyrä
Kayleigh Töyrä 20 December 2017
Read more
How To Digitally Transform A Telecom Service Provider

How To Digitally Transform A Telecom Service Provider

Customers expect differentiated omni-channel (and now omni device) customer centric experiences - be it online, in a retail store or from customer service. In a saturated market Telecos need to deliver exceptional...

Mohammad Rizvi
Mohammad Rizvi 20 December 2017
Read more
In 2018 how can you integrate appropriate IT solutions to improve your business?

In 2018 how can you integrate appropriate IT solutions to improve your business?

The last decade has been a roller-coaster ride for not just the Information Technology (IT) industry but also businesses that taken on board a range of new technologies. Today companies of all sizes (small-mid-large)...

Saurin Shah
Saurin Shah 20 December 2017
Read more
The Plight of the Social Media Marketer: From Twitter to Fake News

The Plight of the Social Media Marketer: From Twitter to Fake News

The bad news is that the general public doesn't trust social platforms anymore. The good news is that we, as social marketers, can help fix that.

Hilary Bird
Hilary Bird 19 December 2017
Read more
2018: the year data delivers

2018: the year data delivers

2018 is set to be the year data finally delivers for both businesses and consumers. Alex Comyn, chief strategy officer at Amaze, explores 8 key trends that are set to impact on brands next year.

Alex Comyn
Alex Comyn 19 December 2017
Read more
ArticlesRSS 2.0