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7 User Experience Quick-wins to Improve Your Website

7 User Experience Quick-wins to Improve Your Website

As a digital marketer you are constantly working on the optimisation of your website. By means of web statistics you want to gain insight on how many and where visitors leave the site. The statistics do not always...

Udesh Jadnanansing
Udesh Jadnanansing 13 September 2016
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How The Internet of Things is Shaping the Business World

How The Internet of Things is Shaping the Business World

Smart phones, smart homes, and smart watches. These connected devices are everywhere, and they are bringing big impacts into our daily lives. Yet, how is the business world handling this?

Taylor Tomita
Taylor Tomita 13 September 2016
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When Should You Use SMS to Reinforce Your Email Campaign?

When Should You Use SMS to Reinforce Your Email Campaign?

Before you send that promotional text message – or email, mobile app notification email, or direct mail circular – make sure it's relevant

Jim Buchanan
Jim Buchanan 13 September 2016
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Gain A Winning Edge Through Competitive Analysis

Gain A Winning Edge Through Competitive Analysis

How can you gain a competitive advantage if you don't know what you're up against?

Stacey Danheiser
Stacey Danheiser 13 September 2016
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The Era of the Smart Machine is Upon Us

The Era of the Smart Machine is Upon Us

The Internet of Things is changing the game for customer experience and providing a springboard into an automated future, smart machines and all.

Jillian MacNulty
Jillian MacNulty 13 September 2016
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7 Steps To A Successful Visual Design In Website Redesign

7 Steps To A Successful Visual Design In Website Redesign

We’ve arrived at one of the most exciting (and contentious) phases of the website redesign process – visual design. You see, some web teams are born great, some achieve greatness, and some have greatness thrust upon...

Claire Bergin
Claire Bergin 12 September 2016
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Olympians Legacy - Using Social Media Insight to Sustain Success

Olympians Legacy - Using Social Media Insight to Sustain Success

As the sun sets on the Rio Olympics there is a sense of a job well done as Team GB comes home with a record haul of 67 medals. For the athletes, this was at least four years in the making and let’s not overlook the...

Nik Harta
Nik Harta 12 September 2016
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Your Website Should Be As Personalized As Your Email Marketing

Your Website Should Be As Personalized As Your Email Marketing

Did you know? 95% of your anonymous website visitors don’t convert, mostly because you fail to demonstrate your relevancy for them. Take a look at this SlideShare that explains, in detail, how to personalize your...

Assaf Dudai
Assaf Dudai 12 September 2016
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14 Incredibly Useful Tools for Digital Professionals

14 Incredibly Useful Tools for Digital Professionals

As a digital professional, you know all too well how important it is to work efficiently and to stay on top of your exhausting work-load. Luckily, there’s no shortage of incredibly useful tools to help you manage your...

Anthony Randall
Anthony Randall 9 September 2016
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3 Steps to Choosing the Perfect Blog Topic

3 Steps to Choosing the Perfect Blog Topic

There is a sea of blog posts out there, and some are bound to catch your eye while some fall flat. But what makes the spectacular blogs stand out from the not-so-spectacular ones?

Marina Grindle
Marina Grindle 9 September 2016
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How to Optimize User Navigation: Pagination Vs. Infinite Scrolling

How to Optimize User Navigation: Pagination Vs. Infinite Scrolling

Before Facebook, many millennials spent their free time reading blogs for entertainment. One of the most grueling aspects of a user’s browsing experience was constantly clicking to progress to the next page. But today...

Henry Kogan
Henry Kogan 9 September 2016
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9 Things Successful Entrepreneurs Do Every Day

9 Things Successful Entrepreneurs Do Every Day

There’s plenty of attention focused on what’s needed to be a successful entrepreneur these days. I’ve read hundreds of articles on marketing, branding, and investment through the years, and these are certainly...

Darren Boyd-Annells
Darren Boyd-Annells 9 September 2016
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It’s Time To Get Conversational With Twitter Advertising

It’s Time To Get Conversational With Twitter Advertising

Understand Twitter’s newest advertising format, which allows brands to create adverts that users can’t help but share and engage with…

Kate Watkins
Kate Watkins 9 September 2016
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KPIs for Localisation

KPIs for Localisation

The advantages of winning new costumers or satisfying existing ones with products and content provided in their native language are obvious. That is why so many successful companies use localisation to generate more...

Giuseppe Marcigliano
Giuseppe Marcigliano 9 September 2016
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Key Strategies To Wow Your Customers With A Winning Customer Experience

Key Strategies To Wow Your Customers With A Winning Customer Experience

Consumers are willing to pay more for highly personalized experiences, and for those companies who are delivering, research shows they typically grow at double the rate of their competitors.

Larisa Bedgood
Larisa Bedgood 9 September 2016
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Time to Switch Digital Agency? Here's How to Make Sure You Don't Miss the Boat

Time to Switch Digital Agency? Here's How to Make Sure You Don't Miss the Boat

Having adopted responsibility for the support, maintenance and ongoing improvement of dozens of existing websites over the years, Netcel has developed a robust process to ensure that organisations experience...

James Scott
James Scott 8 September 2016
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SMS Gateway Tool: Text Messaging Software

SMS Gateway Tool: Text Messaging Software

In today’s world where most people use their smartphones to stay in touch with one another, companies are targeting their mobile devices in order to promote their goods and services.

Nidhi Agrawal
Nidhi Agrawal 8 September 2016
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China-lize Your Marketing Assets

China-lize Your Marketing Assets

Global and international organizations have to be able to communicate and engage with costumers in native Chinese locales; vice-versa many Chinese goods are now being promoted in western markets so this is generating...

Giuseppe Marcigliano
Giuseppe Marcigliano 8 September 2016
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Big Data’s Role in the Marketing Mix

Big Data’s Role in the Marketing Mix

Marketers rely on data – it’s the lifeblood of understanding a businesses’ customers, prospects and people. Today, big data and our willingness to share our personal information have allowed marketers to get ever...

Gary Damiano
Gary Damiano 8 September 2016
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Homebrew Digital Analytics: Making the Most of Your Transaction Data.

Homebrew Digital Analytics: Making the Most of Your Transaction Data.

“It is a truth universally acknowledged that a digital campaign in possession of a meagre budget, must be in want of some good data” – Jane, Digital Marketing Manager.

Christopher Tia
Christopher Tia 8 September 2016
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Cognitive Internet of Things - Delivering Customer Centricity

Cognitive Internet of Things - Delivering Customer Centricity

Although the Internet of Things (IoT) has yet to reach the tipping point in mainstream adoption, steady progress has been made in both the consumer (IoT) and industrial space (IIoT) as both Fortune 500 and startups...

philip dwyer
philip dwyer 8 September 2016
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Opti-Channel Communications: Delivering the Right Messaging at the Right Time

Opti-Channel Communications: Delivering the Right Messaging at the Right Time

Naturally, it would seem as if there were a direct correlation between the number of communication options and the simplicity of reaching customers. However, it seems as if there’s actually an indirect correlation in...

Oisin Lunny
Oisin Lunny 8 September 2016
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Lessons from Rio for Digital Leaders

Lessons from Rio for Digital Leaders

Winning 27 gold medals at Rio and finishing second in the medal table saw Team GB claim its most successful Olympics for over 100 years. But what, if anything, can digital leaders learn from this achievement? ...

Tim Parfitt
Tim Parfitt 7 September 2016
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Creating Your Mobile Experience: Responsive Vs. Adaptive Design

Creating Your Mobile Experience: Responsive Vs. Adaptive Design

My very first cellphone was a Nokia 7110. The year was 1999 and back then, the device was considered cutting edge technology. It was a few inches thick and had a sliding cover, easily fitting inside my pocket.

Henry Kogan
Henry Kogan 7 September 2016
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How to Tell Stories Your Customers Want to Hear

How to Tell Stories Your Customers Want to Hear

Storytelling has been a popular business buzzword in recent years and with companies clambering to find new and exciting ways to stick in their customer’s subconscious, are they at risk of forgetting what people...

Nicky Logue
Nicky Logue 7 September 2016
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