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Prepping Your Email Campaigns for the 2016 Holiday Season

Prepping Your Email Campaigns for the 2016 Holiday Season

We are already creeping up on Halloween and before you know it the store's shelves will be loaded up with Christmas decorations and the shopping season being amongst us. So if you have not yet started to think...

Krista Barrack
Krista Barrack 7 October 2016
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A 3 Step Guide to Measuring Your Social Media Marketing ROI

A 3 Step Guide to Measuring Your Social Media Marketing ROI

ROI, or Return on Investment, is a term marketers and business owners use to define how much money or engagement they are getting for their efforts. While traditionally “return” referred to a dollar amount, with...

Marina Grindle
Marina Grindle 7 October 2016
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Story Time: How to Connect to Business Users as Consumers

Story Time: How to Connect to Business Users as Consumers

I was hooked at an early age. From Star Wars to Bollywood melodramas to tales of Indian epics, I grew up with the love for a good yarn. And as a marketer, I discovered that powerful stories cross cultures and...

Anurag Wadhera
Anurag Wadhera 7 October 2016
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Penguin 4.0 Is Officially Rolling Out!

Penguin 4.0 Is Officially Rolling Out!

News from the USA came on Friday 23rd September signifying that Google had just confirmed in the public domain that the Pengiun 4.0 was now part of their core link analysis algorithm.

Phil Ringguth
Phil Ringguth 7 October 2016
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How Can Brands Improve The Odds Of NPD Launch Success?

How Can Brands Improve The Odds Of NPD Launch Success?

It’s tough out there for FMCG brands – and food products in particular are struggling. With fewer products being listed, fewer products are being launched – and three quarters of those that do make it onto the shelves...

Stuart Sankey
Stuart Sankey 7 October 2016
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How to Optimize Your Ecommerce site for Search Engine?

How to Optimize Your Ecommerce site for Search Engine?

Just having an eCommerce site will never work for you. You need to have proper traffic and buyers to make a profit. To drive traffic, it is important that your site is ranked well and here comes the role of search...

Ninja Tej
Ninja Tej 6 October 2016
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Branding by the People

Branding by the People

How well is your brand performing? Explore your business and the method of analyzing the efficacy of your brand by asking the opinion of those who matter most, your potential customer. Getting feedback from customers...

Ray Beharry
Ray Beharry 6 October 2016
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How ‘Appy Are Mobile Users?

How ‘Appy Are Mobile Users?

Mobile apps are meant to facilitate complex consumer lives and if an app doesn’t deliver on this value, then consumers won’t be too ‘appy.

Greta Paa-kerner
Greta Paa-kerner 6 October 2016
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Creating Engaging Content - Part Five

Creating Engaging Content - Part Five

Syndicating is a vital part to creating content and is often overlooked. Many businesses think that putting content on their site and leaving it will somehow make an impact on site traffic.

Phil Ringguth
Phil Ringguth 6 October 2016
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Killer Ways to Market Your Mobile App

Killer Ways to Market Your Mobile App

Having an app is essential these days, but marketing it can be quite challenging.

Oscar Waterworth
Oscar Waterworth 5 October 2016
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Lifetime Value of your Content Marketing

Lifetime Value of your Content Marketing

Content is King. But it often gets difficult to prove ROI on content marketing efforts. So, here's a simple explanation of how a constant investment in content every year can bring in compounding returns.

Deepak Bisht
Deepak Bisht 5 October 2016
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Ecommerce Trends & Statistics - [Infographic]

Ecommerce Trends & Statistics - [Infographic]

The following infographic is based on the leading eCommerce trends and statistics that dictate how an eCommerce business has the tendency to grow. In order to keep your business always ahead of the competition while...

simon walker
simon walker 5 October 2016
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What Does It Take To Build Customer Loyalty In Today’s Retail World?

What Does It Take To Build Customer Loyalty In Today’s Retail World?

Successful retailers who have elevated themselves to brand favorites among their customers know that they must go above and beyond to exceed customer expectations.

Larisa Bedgood
Larisa Bedgood 5 October 2016
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Thinking Outside The Inbox

Thinking Outside The Inbox

Here are five tips to keep in mind as you plan your upcoming email marketing campaigns.

Charlotte Chipperfield
Charlotte Chipperfield 5 October 2016
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More Consumer Communication Channels – Great News for Branded Businesses, Right?

More Consumer Communication Channels – Great News for Branded Businesses, Right?

Branded businesses have more ways than ever to reach consumers – Facebook, Twitter, blogs, Instagram, Snapchat, YouTube, online media advertising – the list goes on. This has got to be fantastic for branded businesses...

Andy Whitmore
Andy Whitmore 4 October 2016
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4 Principles to Transform Your Content Marketing into an Always-on Media Business

4 Principles to Transform Your Content Marketing into an Always-on Media Business

There are tons of experts out there who would tell you that your business - regardless of who your customer is, or what you sell - needs to become more like a media business in order to do effective marketing. They...

Jasmeet Sawhney
Jasmeet Sawhney 4 October 2016
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Why Black Friday Should Be about Long Term Relationships. Not a One-night Stand

Why Black Friday Should Be about Long Term Relationships. Not a One-night Stand

The summer sun is a distant memory, the children are back at school and christmas puddings are already appearing in the shops. It can only mean one thing….we are hurtling towards the crazy shopping period of Black...

Angela Southall
Angela Southall 4 October 2016
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New to Agency Life? 10 Ways to Get the Best out of Your Experience

New to Agency Life? 10 Ways to Get the Best out of Your Experience

The best agencies re-invent themselves and adapt to change, quickly. There will always be change but the key point here is that change will no doubt come faster and faster than ever. Like an agency (or any company for...

Phil Livingstone
Phil Livingstone 4 October 2016
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Twitter Has A New Ads Dashboard: Why it's Great

Twitter Has A New Ads Dashboard: Why it's Great

Twitter Has A New Ad Campaigns & Analytics Dashboard and I am loving it, here is why - a quick run down of some of the features with plenty of screenshots.

Milena Mitova
Milena Mitova 4 October 2016
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How to Get More Followers On Your Facebook Company Page

How to Get More Followers On Your Facebook Company Page

Without followers, you’re a fish outta water. I’m going to walk you through a few ways to gain traction on your Facebook Company Page to get new net fans and followers.

Shelby Catalano
Shelby Catalano 4 October 2016
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How Instagram’s New Tool Blocks Haters And Trolls

How Instagram’s New Tool Blocks Haters And Trolls

Winning the fight against persistent online bullies isn’t easy. Similar to Twitter, Instagram has struggled against finding the balance between freedom of speech and online harassment.

Dipti Parmar
Dipti Parmar 4 October 2016
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