November - Digital Doughnut

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5 Reasons Why Local Business Listings Matter for Financial AdvisorsLike most marketers, we’ve been guilty of this critical marketing error: focusing on the big, obvious strategies. But while content, email, and social media marketing are crucial for success, there are more basic...

                Melissa Darcey
                17 November 2016
            
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To Disavow or Not To Disavow: What Penguin 4.0 Means For Your BusinessPenguin 4.0 finally became a part of Google’s core algorithm on September 23rd. By and large, reactions to this newest version of Penguin have been much more positive than others in the past.

                Nick Wiese
                17 November 2016
            
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It's a Match! Marketing and Tinder Like Each OtherHey I just met you and this is crazy. Here's my Tinder, swipe right maybe? I’m sure you have heard of Tinder, right? Perhaps even tried your luck with it a few times? Well let’s pretend you have never heard of...

                Abdaraouf Zouai
                17 November 2016
            
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5 Free Design Resources to Get You Through Your Holiday Season CampaignsTo help out all the email marketers who need to pass on ideas to their designer or perhaps need to do the grunt work themselves, we’ve assembled 5 free design resources to get you through your holiday season ...

                Sophia Skinbjerg
                16 November 2016
            
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An Agile Approach to Market ResearchWhen was the last time you implemented a perfect market research campaign?  You deployed quickly , got the sampling spot on, and had high completion rates? If you answered ‘I do every time’, congratulations.  You are...

                Robert Quint
                16 November 2016
            
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Five Important Considerations You Need to Make When Selecting an SMS GatewayWhen you are looking to promote your business by sending bulk SMSs to your prospective customers, you need to pick a high-quality SMS platform software that will boost your company’s revenues. Here are the five things...

                Nidhi Agrawal
                16 November 2016
            
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Is Affiliate Marketing Keeping up with Today’s Fickle Mobile Consumer?Consumers are notoriously fickle and, in today’s world, armed with a mobile phone and more data, they are empowered and emboldened to shop around. Brand and retailer loyalty is at an all time low as online shoppers...

                Greta Paa-kerner
                16 November 2016
            
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5 Ways Knowledge Base Makes Your Company More Professional Appearances really matter in the business world, and business owners are willing to invest a lot of money and effort to make their company look good. After all, we only have one shot at making a good first impression,...

                Robin Singh
                15 November 2016
            
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3 Ways You Should Adjust Your Link Building Strategy for Google’s Post-penguin EraThe launch of Penguin 4.0 reaffirms Google's stance on cleaning up link spam in SEO. Poor link building practices should be a thing of the past, but many people that do SEO still try to take shortcuts by...

                David James
                15 November 2016
            
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3 Ways to Improve Your Native Advertising CampaignsThe world of advertising is shifting to ads that have the same look and sentiment as the content a user is already consuming, marketing messages that seamlessly blend in with the user experience so they're less...

                Janine Pares
                15 November 2016
            
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Tips for Creative & Effective Email DesignsYou can only stand out from the competition with your emails if you deliver high quality, super relevant and stylish email templates to your audience. Check out our email design tips and make more with your next email...

                Roland Pokornyik
                15 November 2016
            
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Content Marketing Tips From The Younger GenerationHey, remember the good old days before smartphones? That golden age where you actually had to use a landline to contact friends, use paper maps and log on to a whirring desktop computer to access the Internet? Well...

                Ben Hollom
                15 November 2016
            
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How Misunderstanding Equality Keeps Brands IrrelevantYou might have seen the popular cartoon image floating around on various social media channels depicting Equality vs. Equity. The image shows contrasting images of three people of different heights: one side shows all...

                Kevin Adema
                14 November 2016
            
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Staying on Point During Peak SeasonLast year, UK shoppers spent £3.3 billion over the four days from Black Friday to Cyber Monday, with Black Friday exceeding the £1 billion sales mark for the first time. And this was before the country’s...

                Sakina Najmi
                14 November 2016
            
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Content: The Digital Elixir…If you want to realize engagement through enabled dialogue, you have to understand the why of people. 

                Kevin Adema
                14 November 2016
            
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Facebook Fan Interests - Why You Should CareUnfortunately for social media marketers, you aren't they only thing that your fans and followers like. They have other interests, they like other pages, and they stay up-to-date on a lot of different topics. This...

                Jan Zajac
                14 November 2016
            
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How to Build the Best Online Feedback FormsWell-designed online feedback forms are the start of a good digital experience program. While feedback forms are often confused with traditional online surveys, there is no denying that applying a feedback form is far...

                Udesh Jadnanansing
                14 November 2016
            
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Infographic: Consumers Favor SMS Messaging, Yet Online Retailers Are Missing the Massive Opportunity to EngageThe online retail industry’s massive missed opportunity when it comes to SMS, or text messaging, as it remains an underutilized communication channel that has the potential to deliver much more value than it is today.

                Oisin Lunny
                14 November 2016
            
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Generational Marketing: Using Age and Other Relevant Factors to Market to Your Target AudiencesWhen reviewing all marketing options, from purely online to traditional offline methods, it’s often best to use a mix of (both online and offline campaigns. Older generations may not be as trusting or comfortable...

                Wendy Troncone
                14 November 2016
            
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What Google’s Penguin 4.0 Update Means for Your Site’s Search ResultsPenguin has been one of the main algorithms affecting search engine rankings and, in turn, traffic levels and sales for many businesses. What does its latest incarnation mean for yours? 

                Kate Watkins
                14 November 2016
            
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Little Known Ways To Hassle-Free Software LocalizationCheck out these six little known ways to hassle-free software localization.

                Oliver Bock
                11 November 2016
            
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Ehealth or Digital Snake Oil?According to James Madara, CEO of the American Medical Association, (AMA), the digital health industry is peddling apps and devices that "impede care, confuse patients, and waste time."  Madara goes so...

                Marcus Watson
                11 November 2016
            
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What is the Future of Content Marketing? Threats and OpportunitiesWhat is the future of content marketing? What are the predictions? What threats – and what opportunities – are waiting ahead to be tackled and taken?

                Digital Doughnut Contributor
                11 November 2016
            
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How to Get Google to Index Your Blog Content QuicklyIf you’ve been reading up on site promotion tips and techniques, you’ll know there are many ways to improve the traffic you’re getting to your site. Here’s a sequence of activities that includes one technique that’s...

                Chris Hornak
                10 November 2016
            
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3 Tips to Stand Out on Black Friday and Cyber Monday AdsThe end of November will bring us a massive sale in many international and local e-shops. Black Friday has been a big deal for decades, initially in the USA, but now all over the globe. 

                Daniel Surmacz
                10 November 2016
            
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