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Is Selling Your UX Work The Worst Enemy? 5 Ways To Defeat ItEveryone is aware about the importance of UX. However, when it comes to selling UX you feel like banging your head against a wall, right? The fact is, user centered processes are gradually availing some attention...

                Ryan Holman
                7 April 2016
            
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Data Driven Marketing using CohortsThis post is aimed at marketers, to help them identify hidden trends in their data using some conventional data driven analysis via Cohorts and drive marketing efforts where its critical.

                Jay Dalvi
                1 April 2016
            
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The Ad-Blocking Debate: Opportunity Or Threat?Disruptive technologies can be scary, particularly if they’re disrupting a long-term stable revenue stream for your brand, but they’re also a very good thing, if you’re not threatened and motivated by change.

                Charlotte Mcmurray
                1 April 2016
            
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Watching Wearables – Why Certain Markets Are Leading the Way and What Can We Learn from ThisWhile trend analysts are forecasting double-digit growth of the phenomenon, we explored to what extent brands, with limited digital budgets, should be prioritising this new wave of technology as a way to improve their...

                Oliver Bailey
                31 March 2016
            
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Data Driven Marketing using FunnelsFunnels are built with a conversion action (an end goal) in mind and a series of actions leading to the conversion action over a period of time. In this article we'll see how you can use funnels to gain insights...

                Jay Dalvi
                31 March 2016
            
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10 Small Businesses Prove It’s Possible To Create Great Content On A BudgetOne of the biggest objections I hear from companies when it comes to content marketing and their decision to invest in it (or not invest in it) is cost. A lot of companies believe that content marketing costs big bucks.

                Sujan Patel
                31 March 2016
            
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MarTech is the next Shangri-la for marketers looking at digital transformation Interview with Ryan Bonnici, Marketing Director - APAC & Japan @HubSpot

                Kavita J.
                31 March 2016
            
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How to Master Mobile Search and Convert Customers on the GoBoost your brand’s visibility – and get more customers through your doors – with our three steps to mastering mobile search.

                Pamela Jeffrey
                31 March 2016
            
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Big Businesses Must Think in Terms of ‘People’, Not ‘Consumers’What tends to be ignored is the psychology behind this mass take-up and the psychological impact of the widespread use of these types of digital products and services.

                Daniela Naydenova
                31 March 2016
            
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Emoji Marketing: This Is Just The BeginningEmoji marketing is the new trend in advertising. These simple icons are now being used to drive campaigns and do all the talking.

                Julia Deutsch
                31 March 2016
            
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Why Businesses Must Recognise the Impact of Mobile DevicesAs mobile devices spread, so their impact will, too. It's time for more businesses to start operating with customers' phones in mind.

                Terrence Stoker
                30 March 2016
            
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Apps are Designed to Capture Mind ShareThe theory of shopping as ‘retail therapy’ is far more pronounced in a world dominated with the ubiquity of mobile. The portability of such devices makes them compelling windows into experiences that were never...

                Gunendra Patil
                30 March 2016
            
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How to Use Cohort Analysis to Improve Customer RetentionLong-term success for app developers does not mean only getting someone to download their app, but also getting them to make repeat visits. 

                Shawnee Swarengin
                30 March 2016
            
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Why Influencer Marketing Works, And Why You Should Be Using ItIn today’s day and age, Influencer Marketing is one of the strategies which offers the highest return on investment.

                Mohammad Farooq
                30 March 2016
            
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How to create buzz for your brand on Social Media?It is really very great feeling when people start talking about your brand, engage and actually become very curious to know about your services...

                Jaydip Parikh
                30 March 2016
            
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Mobile Commerce: Where Is The Money? Engagement through personalization seems to be the key factor in increasing mobile commerce revenues for the future! It’s time for Push Notifications, but make sure to get to know your users and give them the messages...

                Eren Kocyigit
                30 March 2016
            
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Do You Know If Your Digital Agency Is Damaging Your Brand?According to McKinsey & Co, in the five-year window from 2014 to 2019, global media spending will rise from US $1.6 trillion to a projected US $2.1 trillion, but what does this mean for those in-house marketing...

                William Yates
                30 March 2016
            
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The Future is P2PIn these writings, I often touch upon a specific disruptor that will influence almost every business in one way or another – P2P economy or sharing economy. 

                Robert Trnovec
                29 March 2016
            
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How I became a Growth Hacker overnight (and why I still think of myself as a Marketer)For the last 6 years or so, I have been a growth-hacking marketer, except that I’ve always thought of my growth hacking efforts simply as creative marketing initiatives. 

                Noya Lizor
                29 March 2016
            
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Append Services: The Secret Ingredient for Your Email Marketing CampaignsEmail Append Services is a great way to collate the customer details and use it for the marketing purpose with due permissions of the respective email address holders.

                Rohan Saxena
                29 March 2016
            
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Your Day On Social MediaYour daily social media dance, in one infographic. Your strategy needs to reflect the behavior of your target market, so pay attention to your analytics to see when they're hanging out online.

                Richard Fallah
                29 March 2016
            
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Are You Stuck? Could Building Your Personal Brand Help?Being ‘stuck’ stinks. That scary feeling that no matter what you do, you’re getting nowhere. Like being stuck in quicksand, when you need to move forward in your career and you can’t, you’re bound to feel alone...

                Jay Denhart-Lillard
                29 March 2016
            
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11 Ways Email Campaigns Can Drive ConversionsEmail marketing has become a necessity for marketers as it improves their relationship with their customers. It allows marketers to transform visitors into loyal guests and increase marketing revenues.

                Richard Fallah
                29 March 2016
            
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How to Increase Conversion on AmazonAmazon has come a long way since its humble beginnings as an online bookstore. Now the world’s largest internet retailer, Amazon offers an excellent opportunity for third party sellers to sell to millions of potential...

                Frank Van den Berg
                29 March 2016
            
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What to Do When Social Media Turns ToxicThe Volkswagen scandal: Whеn ѕсаndаl hіtѕ, ѕосіаl mеdіа іѕ bоund tо blоw uр. Wе tаkе а lооk аt hоw Vоlkѕwаgеn hаndlеd thеіr rесеnt humіlіаtіоn аnd оutlіnе fіvе ѕtерѕ аll brаndѕ ѕhоuld tаkе tо hеlр kеер thеіr...

                Jessica Schramm
                29 March 2016
            
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