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Whats missing from your marketing…Emotion

Whats missing from your marketing…Emotion

As a Marketer // Blogger // Copywriter, I specialise in creating shareable, valuable content for the right audience to engage them in a meaningful way. I created my own blog "The Marketing Index" to share...

Susie M Stokes
Susie M Stokes 3 June 2016
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Before Your next Marketing Campaign: What Is Google URL Builder?

Before Your next Marketing Campaign: What Is Google URL Builder?

Thinking of paying for advertising or running an email marketing campaign. We take a look at what is Google URL Builder and why you should use it.

Jason Sammon
Jason Sammon 3 June 2016
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Didn’t Like the New Top Gear?

Didn’t Like the New Top Gear?

Here’s why it has had a rough ride so far - from a marketeers perspective. We are looking at the launch of new Top Gear on BBC2 from the perspective of a NPI (New Product Introduction) and, naturally, common sense.

Konrad Dobschuetz
Konrad Dobschuetz 3 June 2016
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5 Ways to Increase Customer Loyalty in Ecommerce

5 Ways to Increase Customer Loyalty in Ecommerce

What is your brand doing at this very moment to keep visitors engaged and keep buyers coming back for repeat purchases? Make every interaction a positive one with these 5 strategies.

Jessica Mizerak
Jessica Mizerak 3 June 2016
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How to Make a Good Online Impression

How to Make a Good Online Impression

Whatever your niche, your website is often where you make that crucial first impression. Your website is a direct reflection of you and your business.

Darcy Grabenstein
Darcy Grabenstein 3 June 2016
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Most Important SEO Trends of 2016

Most Important SEO Trends of 2016

SEO is hard work and the rewards are slow to come by. It is also an industry dictated by our Google Overlords. It is therefore crucial to be in the know about the changes Google introduces to its search algorithm and...

Michael Georgiou
Michael Georgiou 3 June 2016
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Irish Businesses Targeted by Hackers – Reducing Your Risk of Attack

Irish Businesses Targeted by Hackers – Reducing Your Risk of Attack

Cyber security is currently being tested to its limits, with the Internet of Things bringing many challenges in this respect. Calls for additional measures to protect small businesses are increasing, but what can you...

Keith Tully
Keith Tully 2 June 2016
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The Power of Email Automation

The Power of Email Automation

Automated transactional emails can be the cornerstone of a hotels' communication strategy – they share details about the transaction, include all reservation information and hotel details to ensure the guest has...

Nicki Graham
Nicki Graham 2 June 2016
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Strategy, Does it Really Matter to Business?

Strategy, Does it Really Matter to Business?

There are many discussions about strategy, business strategy, growth strategy, marketing strategy or competitive strategy in university or business. Some people are sceptical about strategy development. How strategy...

Nova Novriansyah
Nova Novriansyah 2 June 2016
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Corporate Culture Shapes A Successful B2B Content Marketing Strategy

Corporate Culture Shapes A Successful B2B Content Marketing Strategy

Today’s modern marketer understands the value of business-to-business (B2B) content marketing; it is the backbone of a successful inbound marketing strategy. According to Forrester’s 2016 B2B Marketing Mix Survey...

Greta Paa-kerner
Greta Paa-kerner 2 June 2016
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How Big Data Analytics is Redefining the Travel Industry

How Big Data Analytics is Redefining the Travel Industry

Let us have a glimpse of how Big Data Analytics is improving customer experience and increasing business efficiency in the Travel industry.

Gunendra Patil
Gunendra Patil 2 June 2016
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