June - Digital Doughnut

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3 Common Rookie Email Marketing MistakesAs a B2B marketer, I create a lot of marketing emails, and I receive a lot too. So I’ve pretty much seen the good, the bad and the downright ugly of email marketing. A few common mistakes seem to show up over and over...

                Nancy Murray
                17 June 2016
            
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5 Steps to Achieving a Stronger Online Betting ExperienceResearch conducted by Global Reviews has identified some of the major pain points punters face whilst trying to place a bet online. Many of these problems can be mitigated by implementing the following tips.

                Suzy Coulson
                17 June 2016
            
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A Marketer’s Guide to Using DataData is one of the most important assets in the marketing mix. Data-driven marketing delivers results in terms of customer loyalty, customer engagement and market growth. 

                Larisa Bedgood
                17 June 2016
            
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Twitter Trends UK May 2016 – Sports Clubs and Captain America’s BoyfriendSotrender is happy to present the 8th edition of Twitter Trends UK – the first comprehensive report on the Twitter industry in the United Kingdom. We analysed reach, engagement, customer service, and content on...

                Jan Zajac
                16 June 2016
            
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Infographic: Content Marketing Football Club – Who Would Make Your Team?With the Euro 2016 championship hotting up, and the Copa America entering its final stages, MAGNAFI has assembled the finest players for the Content Marketing Football Club.

Which players would make it into your...

                Eleanor Leonne Bennett Dip DigM
                15 June 2016
            
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Customers or Promoters? Stop Asking and Start Acquiring, Now!For the longest time, businesses have been running around to acquire as many customers as possible. In this unending quest, the customers are left behind once they have been acquired. 

                Ritu Jhajharia
                15 June 2016
            
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Millennials and the Marketer’s ObsessionMillennials is a hot topic at the moment amongst marketers.  If blog posts aren’t recommending 16 Marketing Trends for 2016 then they are focusing on this seemingly elusive customer segment and offering sage advice...

                Liz Eden
                15 June 2016
            
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LinkedIn Guide to SuccessLinkedIn has become the main social network for companies and professionals around the globe, and now that it has been announced that it’s being acquired by Microsoft, it is more necessary for those looking for short...

                Elkin Niño
                15 June 2016
            
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What’s So ‘BIG’ About Big Data?The scope of Big Data in the world of Analytics is changing dramatically and constantly evolving to redefine itself every day. Big Data offers enormous challenges and also the biggest business decision making...

                Eron Kar
                15 June 2016
            
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Psychology of Referral: What Motivates Customers to Refer-a-friend?In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk.   The secret behind every successful referral is instilling a greater sense of one...

                Angela Southall
                14 June 2016
            
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Customer Engagement Via SMS Brings New Opportunities To Financial InstitutionsLeveraging SMS-centric capabilities and features to bring mobile-first initiatives into the next phase of personal banking and financial security, financial institutions will be able to ensure greater customer...

                Lee Bolger
                14 June 2016
            
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Fanpage Trends UK May 2016 – Premier League Winners Also Winning Social MediaSotrender is happy to present the 10th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in...

                Jan Zajac
                14 June 2016
            
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Why Brand Management in the Digital Age MattersUnderstanding the value of your digital brand. 

                Brad Chuck
                13 June 2016
            
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6 Reasons to Revisit Your Email Strategy During the SummerChances are the office is never full during the summer months. People will usually start to take vacation towards the end of June and this can continue haphazardly right through until August. This pattern is reflected...

                Sophia Skinbjerg
                13 June 2016
            
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Is ROI A Good Way To Measure Marketing Campaign Effectiveness?If you are a business owner, the term return on investment is probably always bouncing around in the back of your mind. This is especially true every time you pull out the business credit card: will this purchase give...

                Julie Cave
                13 June 2016
            
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Event Management: Universal Tips for Upcoming Event ManagersIf you are planning on organizing an event (conference, meet up, etc.), I think you will find these tips valuable – even if your conference has nothing to do with marketing, UX, tech or other sectors that we at...

                Irfan Qureshi
                13 June 2016
            
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Differing Wants And Needs When Researching Life InsuranceResults from our first Life Insurance Digital Sales Effectiveness benchmark in Australia have revealed that the industry still has a lot of room for improvement when it comes to the online experience for consumers in...

                Suzy Coulson
                13 June 2016
            
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Why is Everyone Talking About Managing Customer Experience?As a marketer, it can be hard to keep track of all the big topics in the industry, especially as things move so quickly, but there’s one key issue that isn’t going away – customer experience. 

                Victoria Dadson
                13 June 2016
            
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20 Visual Content Marketing Tools To Engage Your AudienceA picture is worth a thousand words. And videos? They’re worth a million, says screenwriter and director Barry Levinson. Gone are the days of purely text-based content marketing. As more and more people gravitate...

                Dipti Parmar
                13 June 2016
            
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3 Non-measurable Qualities That Every Content Writer Desperately NeedsYou can measure engagement, likes and shares, ROI, CTR, time spent on site and bounce rate for every piece of content you write. 

                Velina Tomova
                10 June 2016
            
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Write the Way People Want to Read!10 quick tips to creating content that flows. The sheer volume of written content out there is staggering, and growing daily.  If you want to reach the right people for your brand, or your blog, then you've got to...

                Lorraine Griffin
                10 June 2016
            
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Equip Your Team with Tools They NeedModern companies tentatively know the important of using different resources to ensure that they generate profits. One way to do so is by equipping their workers with the correct tools to carry out their tasks...

                Amy Cowen
                10 June 2016
            
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Why Is My Product Page Not Showing up on Google?Many times, even as a consultant or CMO, we can overlook the basic fact that prior to diving into SEO for a large e-commerce site, you must be assured that each product page is being actively indexed by Google.  

                Keith Krupp
                10 June 2016
            
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Millennials and B2B Marketing: What Is It They Want?“Millennial”. It’s a word that has gained exponential traction in the last 12-24 months, becoming almost part of our daily language when we talk about content marketing and marketing strategies. And time and time...

                Sophia Skinbjerg
                10 June 2016
            
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UK Retailers are Failing at Omni-channelUK retailers are falling behind their US counterparts when it comes to omni-channel capabilities. 

                Victoria Dadson
                10 June 2016
            
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