June - Digital Doughnut

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Why Does Digital Marketing’s Nemesis Remain Undefeated?We all know that the digital advertising industry has a number of deadly sins (Viewability, Ad Fraud, Ad Blocking, Brand Safety and Privacy). If, like me, you read the industry press and various news feeds weekly, you...

                Phil Livingstone
                24 June 2016
            
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How to Create Effective Inbound Email Nurture Workflows: 5 ConsiderationsSo your Inbound campaign is set, your blogs and offer content are live, your social messaging and channel promotion are in place - and you're seeing some relevant leads come in through your landing page.

                Alex Embling
                24 June 2016
            
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How One Tweet Resulted In A $5.8m InvestmentSometimes a fact just jumps out and grabs you.

                Damian Corbet
                24 June 2016
            
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Online Advertising: 5 Golden Rules to Select the Best VisualsHow can you give your advertising campaign the best performance? Check out our golden rules to choose your most important creative asset: the visual you use. This could literally decrease the cost of your campaign by...

                Sane Lebrun
                24 June 2016
            
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The Rise And Rise Of Instagram’s New FeaturesIt’s been six years since Instagram launched, but do you know all of Instagram's latest features?

                Julia Deutsch
                24 June 2016
            
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What Compels Your Customers to Share? - Psychology of Referrals (Part 2)In Part 1 of the Psychology of Referral we explored the concepts of social capital and social risk and how these relate to our propensity to share brands with friends. Here we will dive into the specifics of how...

                Angela Southall
                23 June 2016
            
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Top 5 Challenges Faced by In-house AgenciesAs an increasing number of brands are reverting back to in-house creative agencies or in-house studios, it is a good time to reflect on the challenges they face. 

                Jodie Byass
                23 June 2016
            
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Don’t Be So Quick to Sound the Death Knell for Quick Response (QR) CodesMany digital marketers are heralding the demise of QR codes, but they still are going strong. If you're thinking about incorporating them into your digital campaigns, here are a few do's and don'ts, along...

                Darcy Grabenstein
                23 June 2016
            
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Bots Have No Feelings. Humans Are Safe...For Now.Will bots move from cognitive thought to artificial intelligence, and feel excited, jealous or even develop feelings?  Scary when you think it might be possible.

                Phil Livingstone
                23 June 2016
            
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Monitoring Your Store In Real-Time – Distant Dream Or Reality?Retail is one of the most happening industries in this era of digital transformation led by disruptive technologies. The reach of social channels and access to smart phones have made this revolution even more...

                Anitha Rajagopalan
                23 June 2016
            
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What Do One of the UK's Fastest Growing Start-ups and Uk's Third Biggest Grocery Retailer Have in Common?What do one of the UK’s fastest growing start-ups and UK’s third biggest grocery retailer have in common? The same ‘must-haves’ when leading a business through digital transformation.

                Oliver Bailey
                23 June 2016
            
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Lip Devotion: Using Social Media To Launch A New ProductNew products hit the market all the time. If you’ve ever launched a product, you know it's a huge undertaking. However, just because you might be entering a highly competitive market doesn’t mean there isn’t room...

                Charlotte Chipperfield
                23 June 2016
            
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The Importance of User Reviews For Local SEO Just as the virtual landscape keeps on getting popular amongst users, the importance of user reviews also increases at a rapid pace. If the present trends on the virtual platform are anything to go by, then you will...

                Mansi Rana
                22 June 2016
            
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6 Struggles Only Digital Marketers Would Know #TheStruggleIsRealDigital Marketing is a new fast evolving profession, it requires marketers to be an expert in a range of things. After working as a specialist for several years, here’re the 6 struggles I'd would like to share...

                Winnie Chan
                22 June 2016
            
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Marketing in a Digital WorldIn today’s digital world, as the saying goes, the only constant is change. Change is both social (cultural and behavioural) as well as technical (from process and design to infrastructure and marketing). Digital is...

                Phil Livingstone
                22 June 2016
            
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Crafting the Perfect Caption for Your Ecommerce Instagram PhotosCaptions are often overlooked when composing a top-notch Instagram post. In a world of filters and hashtags, it can be all too easy to forget about that text plays an important role. We’ve said it before, but it’s...

                Luisana Cartay
                22 June 2016
            
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The IoT And Your Mobile ExperienceThe Internet of Things (IoT) is not just a new fad or trend; it’s creating an entirely new arena of technology that’s interconnected and highly responsive. Though we probably can’t truly isolate any single facet of...

                Oisin Lunny
                22 June 2016
            
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Digital Marketing - as Targeting Progresses, Has Creativity Been Left Behind?Creativity, alive and well but sadly often overlooked in digital marketing. 

                Phil Livingstone
                21 June 2016
            
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10 Common Phrases in Viral HeadlinesEver wondered what is the secret sauce that makes some content go viral while other content is simply left behind to be forever lost on page 4 of Google? You’re not alone – finding out the secret ingredients that...

                Sophia Skinbjerg
                21 June 2016
            
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Want More Leads & Clients? Build Trust!Every business needs a 'Trust Building Process' - do you have one?

Trust is an underused term in business, mainly because most of us believe that we already have it dialed in.

In our minds, we think...

                Otoabasi Umonting
                21 June 2016
            
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The Emerging Digital Culture Is Boosting the IndividualYou can’t meet all your customers. But you need to match all their expectations. The emerging digital culture is boosting the individual, who so becomes more important than society. The new digital customer wants it...

                Jonathan Pitcher
                20 June 2016
            
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The Future of Customer JourneysThe customer journey is at the heart of the digital transformation and tells the story of a customer's experience interacting with a company. While focusing on customer journey mapping as a means of improving...

                Kresten Bergsøe
                20 June 2016
            
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How To Align Your Business and Marketing GoalsA common scenario we work with is trying to match a business’s goals with marketing goals. How on earth does creating content help a business attract new customers or increase sales or improve profitability? 

                Julie Cave
                20 June 2016
            
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Could Better Online Ad Experiences Hold the Key to Combat Ad-blocking?It appears that everyone is out there blaming ad blocking companies for this apocalypse or creative people for creating bad ads instead of taking a hard look at themselves. The simple fact is consumers have...

                Kevin Alphonso
                20 June 2016
            
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Straightforward Customers, but Complex Journeys!The ever-increasing number of new digital sales channels is leading to the emergence of new purchasing behaviours among consumers. Alert, straightforward and demanding, consumers want everything and they want it right...

                Jonathan Pitcher
                20 June 2016
            
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