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Video Evolution & The Rise of The Content StrategistThe amount of video content that will be uploaded in the next 30 days will be greater than the amount of content created by the
three major US TV networks combined over the past 30 years.**   

                David Barnes
                11 July 2016
            
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What is a Heading 1 - Part TwoFollowing on from last week’s blog What is a H1 which covered how to create good headings in a piece of content, here we have part two which goes into a little more detail on why we need to optimise Heading tags and...

                Phil Ringguth
                11 July 2016
            
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If You Were Considering Chatting to Business Owners about Tackling the Brexit Blues, This Is the Moment.There is no denying the vote to leave has created uncertainty and anxiety throughout the UK business community. But is there a silver lining to Brexit that’s relevant to your profits? Let’s find out.

                Arun Joseph
                8 July 2016
            
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Here’s Why You Need to Embrace a Customer-Centric ApproachThe survival of your organization boils down to one thing -- are you customer-focused? ‪

                Stacey Danheiser
                8 July 2016
            
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When My Fridge Orders Milk - What Iot Revolution Means for Brand Marketing?Only a couple of years ago, impact of IOT didn’t seem much. But, then, almost instantly, mobile, web 2.0, and connectivity technologies became ubiquitous and inexpensive. 

                Jasmeet Sawhney
                7 July 2016
            
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Why Influence Marketing Is No Longer in the Hands of Celebrity EndorsementsCelebrities endorsing products and services that have no realistic connection and losing out to social media stars - Influencer Marketing in here to stay 

                Brad Chuck
                7 July 2016
            
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How to Increase Engagement with Top Prospects Using Social AdsThis is part II of our four part series, “How to Drive B2B Pipeline with Social Ads”. In Part I we discussed how to generate scalable revenue by targeting the right prospects. Today we’ll uncover 3 surefire ways...

                Sam Choi
                7 July 2016
            
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What is Behavioral Segmentation?Understanding your target market is an imperative component of the marketing industry. A target market broadly represents a “typical” group of consumers. 

                Victoria Dellacava
                7 July 2016
            
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Why Marketing Managers Need to Pick up the PhoneOne for Sales and Marketing professionals alike - why we need to break protocol and become responsive individuals 

                Brad Chuck
                7 July 2016
            
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Let Me Tell You About Chat Bots Before They DoWhether we realise it or not, we have been interacting with bots, especially voice bots, for some time now. The somewhat annoying voice-prompter of some airline support lines (the ones that have enough voice...

                Mark Armstrong
                7 July 2016
            
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Tesla Crash: Subtle Insights Into The Human-AI RelationshipExpectations, reality, and why artificial intelligence will continue to revolutionize safety in the wake of Tesla's crash.

                Steven Hunter
                6 July 2016
            
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6 Top Online Advertisement Tools by LinkedIn LinkedIn today is much more than a professional platform for connecting people. It is where you establish your presence and that of your B2B business, connect with people, and then attract them to see what you do and...

                Sharon Israel
                6 July 2016
            
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5 Easy Ways to Boost PPC Landing Page ConversionsFighting to increase your landing page conversion? You’re not alone. Only 22% of businesses are satisfied with their landing page conversion rates. In the PPC world, marketers obsess over click-through-rate (CTR...

                Sam Choi
                6 July 2016
            
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The Importance of Integrated Marketing for BrandingStrategic integrated marketing practices can help your brand create a distinct and recognizable voice across a variety of different channels as well as maximize ROI and profits earned by marketing materials.

                Victoria Dellacava
                6 July 2016
            
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Benefits of a Demand-Side PlatformThe clutter that occupies today’s digital advertising realm can overwhelm potential consumers. They are being targeting by countless different companies, and oftentimes advertisers don’t see the results they aimed for...

                Maggie Haverty
                6 July 2016
            
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5 Common Referral Marketing Mistakes (and how to avoid them)Marketing is all about testing, testing and then testing some more to really optimise results. And referral marketing should be no different. Without A/B testing retailers might be lucky to reach 3-5% of new customer...

                Angela Southall
                6 July 2016
            
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Ecommerce Conversion Rate: How UGC Can Help You Convert MoreYou can spend a ton of time and money developing a new site for your business, but if it doesn’t have a high eCommerce Conversion Rate, you’ll find yourself in serious financial trouble. You can also convert more by...

                Luisana Cartay
                6 July 2016
            
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Retailers Struggle To Deliver Omnichannel Experiences Due To Poor Customer DataIn the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. 

                Larisa Bedgood
                6 July 2016
            
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Deciphering the Differences Between Multi, Cross and Omni-Channel MarketingMulti-channel, cross-channel and omni-channel marketing tactics are key to creating the ultimate buyer experience, but many do not know the differences between the three terms. They all contain a common thread...

                Maggie Haverty
                6 July 2016
            
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When All Is Lost, You Can Count On TwitterIf you've not experienced the wonders of gallows humour on Twitter yet, then you are missing out. That is Twitter at its best. 

                Claire Trevien
                6 July 2016
            
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But I Can't Afford Digital Marketing!What do you do if you’re a small business and you can’t afford digital marketing?
The first thing to understand is not that you can’t afford digital marketing, but that you can’t afford NOT to do digital...

                Julie Cave
                5 July 2016
            
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Spotify: A Lesson in Exceptional Customer ExperienceI don’t know if you noticed but a week or so ago Spotify was down and all hell broke loose on the internet. Some people were experiencing difficulties logging in and others simply couldn’t find a connection. So, like...

                Sophia Skinbjerg
                5 July 2016
            
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Mobile App Saturation: What’s Next in Customer Engagement TrendsFor the past few years, marketers have had to make key decisions in terms of how to engage mobile users. While there are dozens of very specific strategies, there have ultimately been two major choices: SMS or mobile...

                Oisin Lunny
                5 July 2016
            
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Sports Marketing, The Real Game Is In OvertimeToday’s social media habits have rewritten the rules of sports marketing and now teams must engage with fans long before the game begins as well as after it ends.

                Greta Paa-kerner
                5 July 2016
            
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What Are Heading Tags And Why Do They Help You Rank In Google?So you’ve written a great piece of content and are ready to publish it on your site, but there may be something you’re missing. Something that will help break-up the content on the page and help Google read it. Have...

                Phil Ringguth
                4 July 2016
            
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