July - Digital Doughnut

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Pokémon Geo-targeting: Want to Catch ‘em All? Retailers Do TooPokémon Go is going commercial. With the announcement that its developers are set to let companies advertise on its virtual map, Rupert Harrison at Zeta Interactive, looks at the benefits of geo-targeting for...

                Rupert Harrison
                25 July 2016
            
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AdWord’s New Expanded Text AdsWe've all been eagerly waiting for the release of the new expandable Google text ads within our AdWords accounts. Last week we started to see these new ads appear.

                Phil Ringguth
                25 July 2016
            
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Start-up on a Budget: Cut the Cost, Without Cutting QualityYou really don't need much money to start a business these days. Best-selling titles such as "Be A Free Range Human" and The "$100 Start-Up" encourage entrepreneurs to launch their dream...

                Darren Boyd-Annells
                22 July 2016
            
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Project Management, Well That's Just Making Lists, Isn't It?The life of the project manager is a complex one. They spend their working lives juggling projects, clients, tasks, timelines, timesheets, resources, budgets, invoices and team morale. Here's how we ensure our...

                Tim Parfitt
                22 July 2016
            
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What Can Retailers Learn from Pokémon Go?With Pokémon Go proving an overnight phenomenon, how can retailers learn from its success and use similar techniques to drive more customers into their high street stores using mobile?

                Matthew Winters
                22 July 2016
            
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Top Tools In Digital Marketing For 2016 (Infographic)A few weeks ago, we wrote about the trends in digital marketing in 2016. 

                Richard Fallah
                22 July 2016
            
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Video Optimization: Where Do We Go From Here?Think about how many videos you were met with before landing on this article. How many did you “skip?” How many did you watch? How many were actually relevant to you? 

                Eli Mandelbaum
                22 July 2016
            
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5 Emails You Absolutely Need in Your E-commerce StrategyE-Commerce has become increasingly popular over the past years and the trend is far from dying out. To ensure you get the most out of your online store, here are some efficient email strategies you absolutely need to...

                Marie-Pier Godere
                21 July 2016
            
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Moments of TruthThere are two defining moments in the customer journey of a referral: the moment of sharing and deciding to shop.   New research reveals that both have ‘last mile’ challenges.  A referral programme could pave the path...

                Courtney Wylie
                21 July 2016
            
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Is Your Sales Funnel Broken?As a marketer, you're tasked with the challenging role of attracting new customers and generating leads for sales. Your company most likely has a sales funnel set up to channel that traffic into the buying process...

                Chad Reinertson
                21 July 2016
            
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3 Reasons Why You Need Competition In BusinessThere's no doubt that being in a competitive industry can deter a business's ability to achieve their set goals, especially when it comes to lead generation and sales. But, the truth is, having competition is...

                Otoabasi Umonting
                21 July 2016
            
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Get to Know Your Guests Using Guest Profiles‘The OTAs know more about your guests than you do.’ It’s a harsh comment but one that rings true for many. By compiling data and learning guest behaviour over time, OTAs have a competitive advantage over hotels...

                Nicki Graham
                21 July 2016
            
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Here’s Why Millennials Are Going Mad For Mobile MessagingMillennials have a love affair with their mobile devices and messaging platforms. From a marketing perspective, understanding exactly why millennials go mad for mobile messaging is very important.

                Oisin Lunny
                21 July 2016
            
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Digital Marketing Does not ExistMarketing is Marketing, never mind whether you communicate personally, through television advertising or the web. Marketing should focus on gaining insight on what customers might need, and then...

                Renzo Rizzo
                20 July 2016
            
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Sales Benefits From Marketing AutomationAccording to AdAge, 93% of all CMOs are under more pressure to deliver measurable ROI (return on investment.) Even as the amount of data from digital marketing intensifies, proving the direct impact on revenue is...

                Richard Fallah
                20 July 2016
            
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7 Content Marketing Trends Driving Growth in 2016Ever since marketers discovered that SEO alone wasn’t enough to meaningfully engage consumers, they’ve been working round the clock to make their content better. It’s no longer just about ranking on search engines. 

                Vladimir Nagin
                20 July 2016
            
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Why Winning New Clients from ‘cold’ Is Vital for Agency Growth, or Why You Should Hire a New Business Agency in the First PlaceOver the last thirteen years we’ve worked with hundreds of agencies of every type, size and discipline, as their dedicated new business agency partner. 

                Incite New Business
                19 July 2016
            
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Target Your Audience when BloggingTarget your audience when Blogging because it is the only way you will actually have conversion and a response. You must also research and identify a common need within your Niche, because addressing that need and...

                Deon Christie
                19 July 2016
            
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The 5 R's of Targeted Email MarketingTraditional email marketing is quickly becoming a field dominated by the players who engage in targeted email marketing. In other words, it’s all about sending a targeted message to a specific person at the right time...

                Elizabeth Bell
                19 July 2016
            
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Is Keyword Research Really Important?Think of the first thing you do when you’re looking for new information. I’m sure pulling out your laptop or smartphone and going to ‘Google’ immediately came to mind (unless you’re more of a Bing kinda guy/gal). 

                Cassandra Leonard
                19 July 2016
            
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Web Design 101: Content vs Design - Which Comes First and Why?Is this the mother of the chicken and egg situation or what! When designing a website, there’s one major quandary designers run into again and again: Should you create a compelling design and then see where content...

                Michael Georgiou
                19 July 2016
            
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42% of Marketers Don’t Create Responsive EmailsAre you one of them?

                Sophia Skinbjerg
                18 July 2016
            
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5 Bookkeeping Best Practices to Help Manage your Small BusinessTo sustain and expand a small business, financial management is extremely crucial. Without it, the probability of hitting cash flow crisis or wasting money or facing other financial information is quite high which can...

                Arvind Rongala
                18 July 2016
            
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Want Your Content Marketing To Be Successful? It Needs To Be Targeted$958 million is wasted on producing ineffective content. Why? Because organizations are moving without a target. Stop wasting money by focusing only on what your customers really want and need.

                Stacey Danheiser
                18 July 2016
            
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How To Target Consumers At Moments Of Influence Across The Purchase JourneyDelivering relevant content at the right time to create unique customer journeys is been a challenge for many marketers, especially as consumers move outside the purchasing funnel—changing the way they research and...

                Larisa Bedgood
                18 July 2016
            
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