Articles - August - 2016

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Sport Federations: Paid to Promote Their Clubs?

Sport Federations: Paid to Promote Their Clubs?

New domain name extensions are a fantastic tool for the industry, the sport, the group or business they represent. When checking domain name registration volumes for some new sport domain name extensions, it is...

Jean Guillon
Jean Guillon 13 September 2016
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Help People Find What You Sell With the Help of Outdoor Advertising Agencies

Help People Find What You Sell With the Help of Outdoor Advertising Agencies

Are you looking to make a major impact with your business among local buyers? Then you should invest well in outdoor advertising as it is an excellent way to promote your products in various specific geographic areas.

Henry Miller
Henry Miller 7 September 2016
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What You Need to Know About AdWords Expanded Text Ads

What You Need to Know About AdWords Expanded Text Ads

Running the same campaigns and features for different devices will lower your conversion rates. Learn how to personalize and improve your results using Google's new Adwords device bidding feature.

Sam Choi
Sam Choi 6 September 2016
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What Marketers Say: Trends in Marketing Automation

What Marketers Say: Trends in Marketing Automation

According to Dave Chaffey’s survey, marketing automation is one of the key trends for 2016, preceded only by content marketing, and big data (and it may be in fact used for both). More and more marketers start seeing...

Leila DAGHFOUS
Leila DAGHFOUS 6 September 2016
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Inbound Websites: The Best Lead Gen Tool for Your next Website Redesign

Inbound Websites: The Best Lead Gen Tool for Your next Website Redesign

Did you know that buyers complete more than half of the buyer's journey before talking to sales? This means that your buyers are already researching and deciding on solutions long before a sales call. If your...

Kayli Kunkel
Kayli Kunkel 6 September 2016
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Australia - Retail Nirvana?

Australia - Retail Nirvana?

Earlier this month the Reserve Bank of Australia took the step to cut interest rates to a record low of 1.5% but the treasury assures us that growth is strong at 3.1% and unemployment remains around 5.7...

Angela Southall
Angela Southall 6 September 2016
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How Automotive Lists Can Help Your Sales Effort

How Automotive Lists Can Help Your Sales Effort

Automotive products like warranties enjoy a major demand in the market and therefore can fetch great business for any company associated with this industry. Therefore if a business firm is associated in dealing with...

Rohan Saxena
Rohan Saxena 6 September 2016
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The Essential Custom Design Elements for Your BigCommerce Site

The Essential Custom Design Elements for Your BigCommerce Site

BigCommerce is one of our favorite eCommerce platforms because of its versatility.

Dan Kogan
Dan Kogan 6 September 2016
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LinkedIn Features That Will Give You The Xtra Edge

LinkedIn Features That Will Give You The Xtra Edge

LinkedIn ceased being just a professional network for people to post their resume and connect with peers a long time ago. Today, it is widely recognized as a powerful marketing engine. Here are some ‘veteran...

Sharon Israel
Sharon Israel 6 September 2016
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The Importance of Video Marketing for B2B

The Importance of Video Marketing for B2B

When it comes to reaching customers we all know that email converts higher than any other marketing channel. Video has proven extremely powerful in getting the best from email as just using the term “video” in the...

Eleanor Leonne Bennett Dip DigM
Eleanor Leonne Bennett Dip DigM 5 September 2016
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Email Marketing: Most Effective (and easiest) Lead Gen Tactic

Email Marketing: Most Effective (and easiest) Lead Gen Tactic

No matter how many new channels, tools or gadgets are thrown to marketers, it seems that email marketing prevails as the most effective and the easiest to execute according to the latest study from Ascend2.

Sophia Skinbjerg
Sophia Skinbjerg 2 September 2016
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Proper Use of Branded Social Content Under the Spotlight

Proper Use of Branded Social Content Under the Spotlight

We’ve seen a number of articles around Influencer Marketing, what it is, why it matters and how it’s continually evolving. However, did you know that, like most industries, Influencer Marketing is also subject to a...

Thabiso Moloi
Thabiso Moloi 1 September 2016
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Pokémon Go: A Blockbuster In The Making For Retailers

Pokémon Go: A Blockbuster In The Making For Retailers

The Nintendo’s Pokémon Go, a free augmented reality (AR) based mobile game is on fire. Its popularity has already added billions to Nintendo’s market capitalization.

Aravind S
Aravind S 1 September 2016
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Three Ways To Successfully Manage Your Marketing Data

Three Ways To Successfully Manage Your Marketing Data

Data is no longer a commodity that can be taken for granted, but the real value is only equal to the quality and accuracy of the data being used. Implementing a strategy to proactively manage this valuable asset will...

Larisa Bedgood
Larisa Bedgood 1 September 2016
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A Look Into The Future Of App Monetization

A Look Into The Future Of App Monetization

With an endless stream of mobile apps being introduced to the world every day, it is no surprise that mobile advertising continues to grow rapidly.

Eli Mandelbaum
Eli Mandelbaum 1 September 2016
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How to Build an Online Marketing Strategy That Attracts Valuable Employees

How to Build an Online Marketing Strategy That Attracts Valuable Employees

What do you think of when you say the word “team”? Fair play, connectivity, respect, empathy, responsibility, hard work and friendship should stand at the foundation of any ideal team. So, it is no surprise that when...

Thea Millard
Thea Millard 31 August 2016
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Industry 4.0: Creating Smart 'Data Driven' Production

Industry 4.0: Creating Smart 'Data Driven' Production

Industry 4.0 seeks to harmonize and optimize systems and processes to achieve a quantum leap in both competitiveness and productivity.

Manu Tayal
Manu Tayal 31 August 2016
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Bulk SMS Gateway - A Key to Promoting Your Business

Bulk SMS Gateway - A Key to Promoting Your Business

SMS marketing has literally expanded the business options for many companies all over the world. As a strong tool for reaching out to the target audience and enhancing sales, bulk SMS marketing is nowadays used by...

Nidhi Agrawal
Nidhi Agrawal 31 August 2016
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Digital Retail And eCommerce Marketing Trends That Are Changing The Game In 2016 and Beyond

Digital Retail And eCommerce Marketing Trends That Are Changing The Game In 2016 and Beyond

eCommerce trends this year and beyond should be focused on the customer. Retailers must implement strategies to create personalized and positive customer experiences to drive more shoppers to their eCommerce sites and...

Larisa Bedgood
Larisa Bedgood 31 August 2016
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What is DevOps?

What is DevOps?

"Embrace DevOps”.Whether you are a tiny startup, a mid-sized one or a Fortune 500 company, be informed that the IT industry is adopting DevOps at an amazing pace. Even then, majority of IT professionals either...

Madhav Reddy
Madhav Reddy 30 August 2016
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When Is It A Good Idea To Outsource Marketing?

When Is It A Good Idea To Outsource Marketing?

Contemplating outsourcing your next marketing project? Here are 4 scenarios when you should consider bringing in 3rd party help.

Stacey Danheiser
Stacey Danheiser 26 August 2016
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Why Social Media Should Be Your Customer Service Resource

Why Social Media Should Be Your Customer Service Resource

Customer service has changed dramatically in recent years. More and more, customers are using digital platforms to get in touch with businesses.

Sam Bradford
Sam Bradford 26 August 2016
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How to Really be Successful at Content Marketing

How to Really be Successful at Content Marketing

There has been a lot of fuss in the past months over the years about what is content marketing and how to do it successfully. Unfortunately, the real answer can get lost in this sea of misinformation.

Oscar Waterworth
Oscar Waterworth 25 August 2016
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6 Emails You Should Send to Your Customers in Ecommerce

6 Emails You Should Send to Your Customers in Ecommerce

If you work in the ecommerce business you are probably using email marketing already. It’s one of the primary tools chosen to stay in touch with your potential customers.

Eliza Bzdon
Eliza Bzdon 25 August 2016
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Rewriting the Rules of Engagement: Chatbots and Conversational Interfaces

Rewriting the Rules of Engagement: Chatbots and Conversational Interfaces

Enter the chatbots! And a tantalizing new generation of cognitive digital experiences is possible.

Srinivas Balasubramanian
Srinivas Balasubramanian 25 August 2016
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