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Marketing's Secret Sauce

Marketing's Secret Sauce

What engages your audience? Product features, lists of benefits or something much more powerful?

Steve Fountain
Steve Fountain 19 February 2015
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Teenage Mobile Behaviours  -  Part 3

Teenage Mobile Behaviours  -  Part 3

A Three Part Series on the Results of Hundreds of Hours of Interviews with ‘Actual' Teenagers

Digital Doughnut Contributor
Digital Doughnut Contributor 19 February 2015
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Red Is The New Black: Cultural Insights And The Chinese New Year

Red Is The New Black: Cultural Insights And The Chinese New Year

February 19th is Chinese new year, one of the most popular periods for Chinese consumers to spend their hard earned cash!

Digital Doughnut Contributor
Digital Doughnut Contributor 18 February 2015
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Seven Sure-Fire Ways To Build Instant Trust For Your Digital Brand

Seven Sure-Fire Ways To Build Instant Trust For Your Digital Brand

Have you ever asked yourself why do prospect trust one digital brand and not the other?

Gal Borenstein
Gal Borenstein 18 February 2015
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Healthcare And The Cloud

Healthcare And The Cloud

According to a recent survey carried out by the Health Information and Management Systems Society (HIMSS), 83% of UK healthcare organisations, both public and private sector, are using cloud based services.

Sarah Church
Sarah Church 18 February 2015
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Innovate Like A Digital Start-Up, Impact Like A Market Leader

Innovate Like A Digital Start-Up, Impact Like A Market Leader

How companies should be responding to digital disruption and learn from the new players, before the inevitable happens.

Christopher Tia
Christopher Tia 18 February 2015
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5 Content Marketing Tips For Fresher Minds

5 Content Marketing Tips For Fresher Minds

Why content creation is hard.

Christina Mayer
Christina Mayer 17 February 2015
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Sales Vs Marketing: The Battleground That Kills Great Customer Experience

Sales Vs Marketing: The Battleground That Kills Great Customer Experience

The second of this series of articles about improving a brand's ability to deliver a consistent and engaging customer experience looks at the relationship between Sales and Marketing.

Graham Ruddick
Graham Ruddick 17 February 2015
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The Good, The Bad & The Ugly: How Do Businesses Benefit From Crowd Sourcing?

The Good, The Bad & The Ugly: How Do Businesses Benefit From Crowd Sourcing?

You may have heard about KickStarter and other crowd funding sites. These sites help people raise money for new ventures.

Alexis Ternoy
Alexis Ternoy 17 February 2015
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Why You Need To Be Aware Of Gamification

Why You Need To Be Aware Of Gamification

Examples and pointers on how to incorporate gamification into your own product plus predictions of the future of gamification.

Digital Doughnut Contributor
Digital Doughnut Contributor 16 February 2015
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Marketing: It's All About The Pace

Marketing: It's All About The Pace

There's an uncanny similarity with car video games and digital marketing. You're trying to win people's time ... their patience and attention, which is in short supply.

Steve Fountain
Steve Fountain 16 February 2015
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Where Are Your Data Oases?

Where Are Your Data Oases?

What are ways that companies can operationalise their data set in the era of Big data?

Patrick Kitchell
Patrick Kitchell 16 February 2015
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The Rise Of The Chief Digital Officer

The Rise Of The Chief Digital Officer

According to Gartner, by 2015 25% of organisations will have a Chief Digital Officer sat on the board of directors. Then, by 2020, 90% of technology spending will be driven by departments outside of IT.

Digital Doughnut Contributor
Digital Doughnut Contributor 13 February 2015
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3 Tips For One-Size-Fits-Most Marketing

3 Tips For One-Size-Fits-Most Marketing

If this title caught your attention, you may be disappointed, but read on.

Leslie Alore
Leslie Alore 13 February 2015
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Get Your New Business Online

Get Your New Business Online

Are you only starting up your new business in 2015 and finding it hard to juggle everything? Here are six easy steps.

Alan Hennessy
Alan Hennessy 13 February 2015
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How To Inflate Your Klout Score

How To Inflate Your Klout Score

Klout shouldn't be used to measure how valuable a person on social media, read how I inflated my score from 40.

Patrick Kitchell
Patrick Kitchell 13 February 2015
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How To Promote A Video Online

How To Promote A Video Online

Promoting videos online is something that can easily put your brand under the spotlight.

Nicky Nikolaev
Nicky Nikolaev 12 February 2015
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How Are Apps Evolving?

How Are Apps Evolving?

How are apps going to become more prevalent in the future?

Sameer Bhatia
Sameer Bhatia 12 February 2015
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Teenage Mobile Behaviours  - Part 2

Teenage Mobile Behaviours  - Part 2

A Three Part Series on the Results of Hundreds of Hours of Interviews with ‘Actual' Teenagers.

Digital Doughnut Contributor
Digital Doughnut Contributor 12 February 2015
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"Millennissance": How Millennial Leaders Are Changing Our World

"Millennissance": How Millennial Leaders Are Changing Our World

The millennial generation offers everything from civic idealism to savvy pragmatism, and from a deft mastery of technology to innovative approaches.

Andrey Gidaspov
Andrey Gidaspov 12 February 2015
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The Perfect Social Media Posts

The Perfect Social Media Posts

When posting on LinkedIn, Facebook, Twitter and so on you have to make sure that you are not just posting links.

Nicky Nikolaev
Nicky Nikolaev 12 February 2015
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The Influence Of Individuals On Evolving Organizations

The Influence Of Individuals On Evolving Organizations

Do we influence the survival rate of our companies by the way we behave?

Patrick Kitchell
Patrick Kitchell 11 February 2015
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Leadership Lessons from Improv

Leadership Lessons from Improv

Improv is a performance art that has no script. There are many lessons it can teach you on how to to be a better leader.

Yushau Sodiq
Yushau Sodiq 11 February 2015
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The Newbie-Friendly Social Guide To Reddit

The Newbie-Friendly Social Guide To Reddit

Presenting - The newest and the most comprehensive (in a newbie friendly) guide for Reddit promotion!

Aaron Harris
Aaron Harris 11 February 2015
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How To Keep Trolls Away From Your Website Traffic

How To Keep Trolls Away From Your Website Traffic

Last week Twitter announced they would take more time to remove 'trolls' from their platform. Here are top tips so you can follow suit.

Christina Mayer
Christina Mayer 10 February 2015
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