Articles - December - 2014

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How To Future-proof Your Content Marketing

How To Future-proof Your Content Marketing

All about content marketing - based on a presentation I gave at the Digital Doughnut event in Hoxton, London in November 2014.

Liz Johnstone
Liz Johnstone 30 December 2014
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How To Increase Traffic And Gain Quality Leads On Twitter

How To Increase Traffic And Gain Quality Leads On Twitter

How to create great content that can be shared on Twitter to get more exposure.

Digital Doughnut Contributor
Digital Doughnut Contributor 29 December 2014
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Marketing For Millennials: Customize Your Memevertising

Marketing For Millennials: Customize Your Memevertising

With a new generation comes a new marketing concept appears, 'Memevertising' has taken the marketing world by storm and has introduced a whole new genre of humor.

Islam Gouda
Islam Gouda 23 December 2014
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Want More Content Readers?

Want More Content Readers?

If you want more readers of your content - use numbers instead of words. Do you know that number can play an important role in your word contents?

Aaron Harris
Aaron Harris 23 December 2014
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Uber: A Disruptive Product?

Uber: A Disruptive Product?

Uber has put commuters back in the fast lane. Can their privacy policies keep up?

Digital Doughnut Contributor
Digital Doughnut Contributor 22 December 2014
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Everything Communicates Online

Everything Communicates Online

Richard Branson once said, "If you do something, let people know." I love this quote, but I'dd add, "Everything communicates."

Digital Doughnut Contributor
Digital Doughnut Contributor 22 December 2014
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Holiday Shopping 2.0: Smartphones and Tablets

Holiday Shopping 2.0: Smartphones and Tablets

Smartphones, with their downloadable apps, and tablets have revolutionised our everyday consumer lives.

Julia Deutsch
Julia Deutsch 19 December 2014
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How To Save Social Media

How To Save Social Media

Why social media marketing as we know it is coming to an end and ways we can save it.

Digital Doughnut Contributor
Digital Doughnut Contributor 18 December 2014
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The Secrets Behind "Product Personality"

The Secrets Behind "Product Personality"

Read how this simple product personality strategy can change your e-business output! Great Product + Engaging Personality = Success!

Christina Mayer
Christina Mayer 18 December 2014
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Recovering The Abandoned Digital Basket

Recovering The Abandoned Digital Basket

The explosion in digital and mobile technologies has led to a massive step-change in the way consumers spend their money with brands.

Steve Denner
Steve Denner 17 December 2014
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App Store Optimisation: An Introduction To ASO

App Store Optimisation: An Introduction To ASO

With the never-ending rise of the smartphone, people are now engaging with technology and information in ways not available at the start of the millennium.

Digital Doughnut Contributor
Digital Doughnut Contributor 17 December 2014
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Do Your Marketing The Google Way

Do Your Marketing The Google Way

The products that Google promotes are merely a collection of websites that they brought together with a really easy to use interface and accessibility to various regions.

Islam Gouda
Islam Gouda 16 December 2014
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Traffic Vs. Conversions

Traffic Vs. Conversions

What's the point of Traffic if it's not Converting? How can you convert Traffic that isn't there?

Digital Doughnut Contributor
Digital Doughnut Contributor 16 December 2014
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2014 Retail Marketing Trend Roundup

2014 Retail Marketing Trend Roundup

A roundup of the top retail marketing trends seen in 2014 and how retailers have been adapting to meet demands.

Digital Doughnut Contributor
Digital Doughnut Contributor 15 December 2014
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How To Get Serious With Your Blog And Start Getting Results

How To Get Serious With Your Blog And Start Getting Results

Here are 6 king tips that will help you improve the quality, reach and impact of your personal brand's blog's contents.

Digital Doughnut Contributor
Digital Doughnut Contributor 15 December 2014
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Are UK Marketers Becoming Less Effective At Content Marketing?

Are UK Marketers Becoming Less Effective At Content Marketing?

New research by the Content Marketing Institute (CMI) released this week suggests that UK marketers believe their content marketing efforts have fallen short over the last year.

Liz Johnstone
Liz Johnstone 11 December 2014
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The Integration Of Social Media & Community Management

The Integration Of Social Media & Community Management

We're seeing the intersection of social media and community management, and that it will soon lead to an integration.

Christie Fidura
Christie Fidura 10 December 2014
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Is Fundraising Becoming The New National Game Of Web Startups?

Is Fundraising Becoming The New National Game Of Web Startups?

As seen at Le Web 2014, companies such as Uber are being valued at millions of dollars. Is this viable and can other startups expect the same evaluation?

Students at Le Web 2014
Students at Le Web 2014 10 December 2014
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Why Alexa Traffic Shouldn't Be Forgotten

Why Alexa Traffic Shouldn't Be Forgotten

Alexa may not be as popular among marketers as it was before, but we shouldn't forget how this tool really helps and has built the online marketing community.

Christina Mayer
Christina Mayer 9 December 2014
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Can You Remember A Time Before Social Media?

Can You Remember A Time Before Social Media?

Since its creation in a Harvard dorm room way back in the early 2000s, Facebook has changed the way we interact with one another, in particular, the way brands communicate with consumers.

Julia Deutsch
Julia Deutsch 9 December 2014
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Graphic Designers Vs. Technology Firms

Graphic Designers Vs. Technology Firms

Continued from ‘Freelancers vs. Agencies', who do you hire for your website, graphic designers or technology firms and what is the difference between them?

Danielle Kogan
Danielle Kogan 8 December 2014
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How To Create A Marketing Strategy

How To Create A Marketing Strategy

The creation of a marketing strategy is much more complicated than the marketing plan, as it provides direction to how the business wants to be represented in the market place.

Islam Gouda
Islam Gouda 5 December 2014
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Good Social Media Connections Have Nothing To Do With Luck

Good Social Media Connections Have Nothing To Do With Luck

Was there ever a time when media wasn't social? The width and depth of connections with today's tools was unimaginable barely a decade ago. At the heart of it all, what you really need to execute a successful...

Digital Doughnut Contributor
Digital Doughnut Contributor 5 December 2014
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Email Marketing: Subject Lines You Can Bet On

Email Marketing: Subject Lines You Can Bet On

In this article, we'll discuss the importance of keeping your intended reader well inside the crosshairs, as well as how to create a reliable email marketing strategy that takes out a huge chunk of guesswork from...

Digital Doughnut Contributor
Digital Doughnut Contributor 3 December 2014
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How To Maximize Consumer

How To Maximize Consumer's Attention Span

One of the main problems marketers face is to keep their audience's attention. Read more to see how you can maximize their short attention span.

Aaron Harris
Aaron Harris 3 December 2014
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