"Mark certainly has some worthy points and from a traditional marketing perspective this could be seen as quite damaging. The thing is, social media has changed the game drastically. Whether people are of the opinion it was a success all be it on purpose or by mistake or the opinion that this was marketing suicide one thing is for sure it has created a lot of brand awareness for Waitrose. Fundamentally the proof will be in the footfall figures for Waitrose in the coming weeks."
"Apologies for some of the formatting problems on this post. I had a number of difficulties actually getting the post to work. Also the word desc in Meta desc refers to des****tion, for some reason every time i typed des****tion I got a 404."