Digital Leaders Briefing 
Drivers Of Change 
Friday 8th February, Soho Theatre, 21 Dean Street, London 

THIS EVENT IS NOW SOLD OUT! 
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There is no shortage of news about the world of interactive media and marketing; what’s missing is the context in which to understand it. This briefing will look at the key developments - economic, behavioural, technological and commercial - from the past 12 months and discuss why they matter and what their impact is likely to be going forward.
 

The briefing hosted by Michael Nutley will:

• Look at how major brands are responding to the changing media landscape
• Explore the forces at work behind the news stories of the past year
• Examine how marketers are responding to sector trends.

The briefing will look at:

• Developments in platforms including mobile, digital out-of-home and interactive TV
• The changes in the way people are using interactive devices and technologies
• Interactive channels including online display, search and social media
• The latest thinking about how these channels work together

 This briefing will give you a better insight into the key trends in the digital marketing sector that will help inform and inspire your decisions going forward. 

How do I attend? 
To participate in a Digital Leaders event, retain an element of exclusivity and to ensure the subject matter is 100% aligned to our audience you must: 
 

Apply to attend 
Be recommended by an attendee 
Be invited by us

Please note if you are a recruiter you will not be able to attend Digital Leaders events however we do run plenty of other events we’d be delighted to see you at.  
 

Timings
1.00 - 1.30

Arrival & Refreshments
1.30 - 1.55

Change Agents Of 2012 

Michael Nutley, Director, Digital Doughnut
1.55 - 2.30 

Digital marketing trends - an agency perspective

Nicole Yershon, Director, Innovative Solutions at Ogilvy Group Advertising
2.30 - 2.50 

Break
 

2.50 - 3.25

Why Digital Needs To Put Mobile First In 2013 

Ross Sleight, Chief Strategy Officer, SOMO
3.25 - 4.00

Content is king, distribution is queen 
Mads Holmen, Director of Strategy, goviral

4.00 - 4.30 

Panel Discussion featuring speakers
4.30 - 5.30 

Drinks & Networking
 

Meet The Experts

 
 

Michael Nutley, Director, Digital Doughnut 

Michael Nutley is a freelance writer and consultant specialising in interactive media and marketing. He was formerly Editor In Chief of New Media Age, the UK’s leading news publication for interactive business. Since then he has continued to write about the sector for Marketing Week, Admonsters and CMO.com, while also acting as head of content and communities for Digital Doughnut. In addition he is a visiting lecturer in Futures & Innovations at the London College of Communications.
 

He has spoken or moderated sessions at AdTech London and CIM Eastern Region Digital Day, and at events for Marketing Week, IAB Europe, the EIAA, Wired Sussex, Manchester Digital and Norfolk Network, among others. He has appeared on Sky News, Channel 4 News, CNBC, the BBC World Service and Radio 5 Live. And he has judged the Big Chip awards, the Mobile Marketing Awards, the Sports Business Awards, the BIMA Awards, the South West Media and Innovation Awards and the Wired Sussex Digital Marketing Awards.

 

Earlier this year he was one of the 50 people shortlisted for BIMA’s Digital Hall of Fame.

Nicole Yershon, Innovative Solutions, Ogilvy Group Advertising 

Nicole has worked in the creative industries for 25 years.

She joined Ogilvy in 2000 with a brief from the chairman to “bring the agency into the 21^st Century”. In doing so, Nicole has overhauled the agency’s broadcast and video editing facility, making Ogilvy London the lead agency in the Group for the management and broadcast of digital assets; she has passionately driven new media into the heart of the organisation, and in 2008, she was tasked with heading up Ogilvy London’s Innovation Lab, further pushing the agency’s innovation activities to fuel unprecedented creative campaigns.

Ross Sleight, Chief Strategy Officer, Somo
Respected throughout the digital industry for the breadth of his experience, his foresight and vision, and the sheer quality of his strategic thinking, Ross is without doubt the Professor of Mobile.
 

He has over 20 years’ experience in marketing and digital media and, as Somo’s CSO, advises global brands on how to harness the potential of mobile technologies.
 

Who Attends? 

Digital Leaders events are for Director & C level Client, Agency & Supply side marketers. Please note recruiters are not provided access to Digital Leaders events. To attend you must apply or have been recommended by a previous participant. We take this approach to retain an element of exclusivity and to ensure both the quality of our audience and the relevance of the subject matter. 
 

Who’s Attending? 

 

Job Title	Company
Managing Director	3xScreen Media
Sales and Marketing Director	6 Degrees
Account Director	6 Degrees
Marketing	6 Degrees
Marketing	6 Degrees
Senior Director of Digital Marketing	Adobe
Marketing Director EMEA	Adobe
VP, EMEA	Adobe
CEO	Ambergreen
Director	Amjada
MD Europe AOL & VP International	AOL & The Huffington Post Media Group
Group Head	AOL & The Huffington Post Media Group
Digital Strategy Director	Aqueduct
Founder, CEO	Aqueduct
Digital Director	AXA
Head of Digital	Barratt Developments
Senior Vice President, eCommerce	BBC Worldwide
Head of Digital Marketing Transformation	BBC
Global Head, Digital and Social Media Marketing	BlackBerry
Commercial Director	Blueleaf
Managing Director	Brand Engage
Marketing Capability Director	BrandLearning
Digital Development Director	BrandLearning
Digital Publishing Director	Brandwidth
Director, Communications & Events	British Council for Offices
Senior Marketing Manager	BSkyB
Founder & Director	Cafecreate
Consumer Communications Manager	Cafédirect
Head of Sales and Marketing	Clink Hostels
Head of Market Intelligence	Daiichi-Sankyo
Marketing Director - Oral	DANONE
Marketing Manager - Oral	DANONE
Marketing Manager - Souvenaid	DANONE
Marketing Director OTC	DANONE
Head of Digital	DANONE
Head of Digital	DAS Legal Expenses Insuarance Company Ltd
Head of Enterprise Sales	DataXu
CEO	Decibel Technology
Senior Research & Insight Manager	Digital Cinema Media
Consultant	Digital Cinema Media
Head of Agency Sales	Digital Cinema Media
Head of Client Development	Digital Cinema Media
Senior Online Sponsorship Manager	Digital Cinema Media
Content and Community Director	Digital Doughnut
Co-Founder	Digital Giving Ltd
Co-Founder	Digital Giving Ltd
Head of Consulting	eCircle
Media Director	eCircle
Managing Director	Electric Dialog
Director of Web and Community, Europe	Electronic Arts Inc.
Company Director	Element 26 | Iron Box Films Holdings
Client Services Director	Emailvision
Partner Sales Director	Emailvision
Direct Sales Director	Emailvision
Managing Director	Emperor
Head of Marketing and Communications	Energy Saving Trust
Director of Product and Propositions	Experian Marketing Services
Head of Strategic Sales, Digital	Experian Marketing Services
Head of Business Development	Experian Marketing Services
Head of Client Services	Experian Marketing Services
Agency & New Channel Development Director	Experian Marketing Services
Head of Digital	Freedman International
Managing Director	FreeSat
Head of B2B	Google
Creative Director	Hutchhouse Ltd
Managing Director	Huthchouse Ltd
Digital Director	IG Group
EMEA Account Director	Infor
Marketing Director	Infor
Group Marketing Director	Inviqa Group
Head of Digital	IPA
Managing Director e-commerce	Johnston press plc
Managing Director	Kinura
Head of PR	Laithwaites Wine
Head of Digital Product Portfolio	Lloyds Banking Group
Commercial Director	M&C Saatchi Mobile
COO	Magicfuture.com
Marketing Director	Microsoft
Solutions Specialist	Microsoft Limited
Managing Director	Morph London
MD	Motherlode Media
Head of Communications	MS Society
Head of Digital	MS Society
Head of Savings	Nationwide
VP Sales	NeoMedia
Managing Director	New Media Angels
VP, Commercial Director	Nickelodeon
Head of Digital	Novartis, Wunderman
Director, Innovative Solutions	Ogilvy
Business Development Director	ORM London
Digital Director	PepsiCo
Global Head of SEO	Premier Farnell
Head of Marketing	Pure360
Managing Director	Qube Media
Head of Reprise Media UK & EMEA	Reprise Media
Search Director	Reprise Media
European Product Director	Rocket Fuel
MD, Europe	Rocket Fuel
Sales Manager	Rocket Fuel
EMEA Marketing Director	Rocket Fuel
Senior Vice President of Digital	Rocket Pictures
Head of Innovation	Rufus Leonard
SVP, Head of Marketing	s[edition]
Director - Enterprise Messaging	SAP UK Ltd
Director of Brand Strategy	Screentwist
Founder	Soicialble
Chief Strategy Officer	Somo Global
Head of Marketing	Southern Railway
Associate Director	Space Doctors
Chief Executive	Sponge
Co-Founder	Spring
Retail Lead	Star Technology Services
Vice President Marketing and Category UK&I	Starbucks
Strategic Accounts Director	TagMan
Sales Manager	TagMan
Head of Digital, Content & Planning	The Lexis Agency
Head of Digital, Content & Planning	The Lexis Agency
Digital Director	The Purple Agency
Managing Director	This is Open
Sr Client Relationship Manager	tictoc
Managing Director	TMP Magnet
Head of Digital	TMP Worldwide
Founder & Managing Director	Trackpal
CEO	TranslateMedia
Head of Business Development	TSL Digital Ltd
Group Sales Director	unanimis
Group Sales Director	unanimis
European CFO & UK MD	ValueClick
Co-Founder, CEO	Ve Interactive
Co-Founder, Communications Director	Ve Interactive
Producer	Vermillion Films
Partner	We Are Atmosphere
Partner	We Are Atmosphere
CEO	Weapon7
Head of Marketing and New Media	Webfusion Ltd
Head of Marketing and New Media	Webfusion Ltd
Managing Director	WunderRoot
CMO - Pizza Hut	Yum! Brands