Demo Newsletter

ISSUE 1

21 May 2013

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Welcome to the latest issue of our newsletter; this is a simple Text Element which can be used for the appropriate preamble ...

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Grouponomics - could it help increase your reach?
Mon 26-Mar-2012
If you are a small or medium sized business, chances are that you have already been cold-called or cold-emailed by a daily deal site like Groupon, LivingSocial, or KGBDeals. But is this business model actually delivering value to businesses and here to stay, or is it just a passing fad? Grouponomics - could it help increase your reach?

Unfortunate Cookies, European Cookie Law
Thu 22-Mar-2012
I’ve just paid a visit to the ICO website to gain more information on the new laws that have come into play in respect to the use of cookies in the EU. I have to say that after reading the advice_on_new_cookie_regulation.pdf that I have been left with more questions than answers. Unfortunate Cookies, European Cookie Law

Benchmarking from Google Analytics
Thu 22-Mar-2012
Appetite for online performance benchmarking from marketers has always been strong, as it has been for offline activities. Whilst benchmark data is available from the likes of comScore, Compete, Alexa and a whole host of niche research firms, Google arguably has the richest, deepest data resource in Google Analytics. Benchmarking from Google Analytics

Google analytics now have a premium version
Thu 22-Mar-2012
For a long time there have been promises, rumours and stories that Google would launch a Premium version of its well-used Google Analytics. Rather than being a small upgrade, it appears to be aimed at companies and organisations that need to manipulate large volumes of data for analysis. Google analytics now have a premium version

Your least happy customer is a marketing bonanza
Thu 22-Mar-2012
A viral ad featuring a very upset woman complaining about being evicted from a movie theatre in Austin Texas is doing the rounds on YouTube. Your least happy customer is a marketing bonanza