"Hi Gina, Thanks for you comments. Here in the UK, the advent of "connected TV" is close to making addressable TV adverts a possibility, but interestingly the Deloittes research I quoted in the piece concluded that they are unlikely to prove economically viable, at least in the short-term, due to the cost of making ads. TV seems likely to remain a reach and frequency medium for sometime yet. Mike"

30-Aug-2012