15 Years of Strategic Planning, Business Development & Insights Experience OVERALL Planning EXPERIENCE • Moderated over 300 focus groups o Professional/Specialty groups o Teens o Gen Y o Gen X o Moms o General • Conducted over 100 one on one & man-on-the street interviews • Conducted over 20 ethnographies • Responsible for development and leading moderator training program for jr. and mid level planners at Rapp Collins LA and Rubin Postaer & Associates, Santa Monica • Instructor, Marketing Research, Department of Advertising, UIUC CATEGORY & CLIENT EXPERIENCE • Automotive: Volkswagen, Toyota, Lexus, Scion, Honda, Acura • Communications/Entertainment: DIRECTV, Mainstream PCS, Qwest, Motorola • Consumer Packaged Goods: Neutrogena, Wrigley, Wrigley International, Bayer (Aleve Cold & Sinus, RID), Nestle-Purina, Nestle-Purina International**, Hasbro, Kimberly-Clark • Education: IDS** • Financial/Credit Card: Bank of America, Toyota Financial Services, Visa, Allstate Financial, The Co-operative**, Tesco Finance**, Clydesdale/Yorkshire Bank** • Gaming: Harrah's Casinos and Caesar's Entertainment (Harrah's, Caesar's, Paris, Flamingo, Horseshoe, Grand, Bally's) • Government: Scottish Enterprise**, Skills Development Scotland** • Insurance: Kaiser-Permanente, Allstate, The Co-operative** • Non-profit: Cancer Treatment Centers of America, American Legacy Foundation, Boys & Girls Clubs Chicago & Minneapolis • Pharmaceutical: Lifeline Communications, Enablex • Photography/Cameras: Nikon • Retail, Shopper Marketing and Foodservice: Dominick’s Grocery Stores, Super Kmart, Pier One, Best Buy, MilkPEP, KFC • Sports: Newcastle United** • Spirits & Wine: ADSW (Kahlua, Beefeater, Stolichnaya, Sauza), Jim Beam Brands, Scottish and Newcastle** • Utility: Pacific Gas and Electric ** International accounts Consumer relationship management, Loyalty/Affinitity marketing, Digital and Direct marketing, Testing and Analytics Strategy, Focus group moderation/qualitative research, context/connection planning, strategic development, branding, event planning & strategy