"Great article. You hit the nail on the head. There are still to many dinosaurs making the marketing decisions and those decisions are still heavily slanted toward old-school traditional, hit you over the head with a sledge hammer approach. We are rolling up on 2013 and marketing should be slanted toward new technology and the pulling with a lead gen magnet approach. Nice article, good read. Thanks."
"Nice article. I look at lead generation as a marketing objective and not as a stand alone channel. I think the goal is to use all of our marketing channels to generate leads (lead generation) and therefore is why it is an objective not a channel."
"Patrick, thanks for the comment. Please keep in mind, we write our blog posts for people and/or business owners that are looking for innovations with their online marketing. Most of the people who are searching for our service do not have an internet presence or a very lack luster internet presence, therefore, our intention is to educate them on "innovative" strategies. These strategies may not be innovative per-se to you and I because we have been in the biz for a while, but we are seeing our client base, who has no digital presence, consider these tips innovative.
Again, we appreciate your comment and hope you will stay tuned for more of our higher level content that will be aimed at marketing executives who do "get" online marketing."
ChaChing Digital Media specializes in lead generation & lead conversion through the integration of multiple digital marketing channels which include inbound marketing, social media, mobile & blogging.