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Identify

Digital technology has transformed the way marketers identify target markets and understand their key characteristics. In this section of the site you’ll find discussions of established online methods of identifying potential customers, as well as the latest thinking about how newer tools and technologies can be used to generate leads and find prospects.
Change Tracking: Monitor Competitors’ Websites for SEO Author: Ed Tucker
It is relatively standard practice nowadays to do keyword rank checking with tools such as SEOmoz, Authority Labs or C...
Change Tracking: Monitor Competitors’ Websites for SEO
Create an Analytics culture Author: Jigesh Shah
The first and foremost requirement of any marketing campaign will always be "Effectiveness". Measuring effectiveness ...
Create an Analytics culture
Rethinking Your Email Marketing in 2013 Author: Tabitha Naylor
E-mail marketing still remains a major component of outbound marketing. According to Digital Strategy Consulting, more ...
Rethinking Your Email Marketing in 2013
Don’t Be a Social Media Harlot! Author: Sookie Shuen
Why one quality online relationship is worth a whole bunch of ’flings’? Tomorrow People’s Online PR M...
Don’t Be a Social Media Harlot!
Pharma’s ignorance of China’s booming mobile web Author: Kalpita Sharma
Mobile marketing in China is not optional; ignore it and you risk missing out on one of the critical channels to reach ...
Pharma’s ignorance of China’s booming mobile web
Blueprint for the Perfect LinkedIn Status Update [INFOGRAPHIC] Author: Thomas Crawshaw
 So you’ve got a LinkedIn account and you’re happily connecting away with colleagues, associates and friends but have ...
Blueprint for the Perfect LinkedIn Status Update [INFOGRAPHIC]
Article Writing: The B2B marketing gift that keeps on giving Author: Michele Rempel
Many B2B company owners and leaders ask us to share one “social media” activity that they can use to encourage traffic ...
Article Writing: The B2B marketing gift that keeps on giving
Five Ideas for Getting People to Your Website Author: Sookie Shuen
Creating a good website alone is not enough to increase the traffic to your website. Getting more traffic to your site ...
Five Ideas for Getting People to Your Website
Deriving Tangible Benefits From Social Media: An Interview With James Ainsworth of SDL Author: Katie Anderson
James Ainsworth is the social media manager for SDL’s Social Intelligence division. He works with social data on ...
Deriving Tangible Benefits From Social Media: An Interview With James Ainsworth of SDL
Twenty Five Billion Mentions: An Interview With Leon Chaddock of Sentiment Metrics Author: Katie Anderson
Leon Chaddock is something of a social media monitoring pioneer. He founded Sentiment Metrics back in 2005, and six ...
Twenty Five Billion Mentions: An Interview With Leon Chaddock of Sentiment Metrics
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