Way back in the first decade of this century, I-level founder Andrew Walmsley said something to me that I’ve never forgotten: “Digital isn’t a 7% medium, like radio. We don’t know how much is the right amount to spend in digital more

Mobile is, undoubtedly, the internet access device of the future. Very shortly the bulk of time spent online will be through some type of mobile device, but I don’t believe we’ve yet seen the form of marketing unique to mobile. more