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Multichannel Strategies and too much advertising: What lack of collaborative approaches and technologies has to do with it

Multichannel Strategies and too much advertising: What lack of collaborative approaches and technologies has to do with it

Advertising, industry events & news, Technologies&Digital more
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"Sprint" and "Scrum" without breaking a sweat!

"Sprint" and "Scrum" without breaking a sweat!

Working by the Agile Manifesto allows a company to ensure project costs are kept down to a minimum. more
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Target Audience Examples: Three Commercials That Have it Figured Out

Target Audience Examples: Three Commercials That Have it Figured Out

One of the first steps that are mentioned for any effective marketing plan is figuring out your target audience; the people you want to deliver your message to. On the face of it, that seems like a very simple thing to do. But it turns out that when y ... more
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What Makes Someone Leave a Website [Infographic]

What Makes Someone Leave a Website [Infographic]

One of the main goals of running a website is to actually get people to visit. And once they visit, you want them to stick around for a while. In fact…the longer the better. That being said, you want to do everything in your power to keep people ... more
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Link Quality: Not All Links Are Created Equal [Infographic]

Link Quality: Not All Links Are Created Equal [Infographic]

One of the many benefits of publishing content is search engine rankings through improved SEO. First and foremost, content gives the search engines something to rank. And if you have the right on-page optimization, and the right keywords, sometimes th ... more
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Something in the Water? Internet Pornography is Big Business [INFOGRAPHIC]

Something in the Water? Internet Pornography is Big Business [INFOGRAPHIC]

Like it or not, pornography on the web is big business - there are more than 24 million such sites on the Web and just over $3,000 every second is spent by those who view them. In the US alone Internet porn generates $2.8 billion per year and that figure needs to be measured against the estimated $4.9 billion that the industry generates globally more
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Infographic Monitoring Social Buzz for Rising Artists at SXSW 2013

Infographic Monitoring Social Buzz for Rising Artists at SXSW 2013

As SXSW makes its highly anticipated return this year we look at the artists receiving the most social buzz at SXSW. more
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Usability testing might just save your brand

Usability testing might just save your brand

When you already know how something is going to work, it’s all but impossible to understand that others don’ more
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Creative frequency - how frequently should you change your email creative?

Creative frequency - how frequently should you change your email creative?

Ever wondered how often you should be changing your email creative and how to go about it? more
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Gartner U.S. Digital Marketing Spending  Report, 2013 [INFOGRAPHICS]

Gartner U.S. Digital Marketing Spending Report, 2013 [INFOGRAPHICS]

Gartner surveyed over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, across six industries, to understand how they are allocating their budgets and which activities are contributing to their success. more
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