Did you know that you can target different audiences in the Products and Services section of your LinkedIn Company page? For those of you who aren’t familiar with LinkedIn Company Pages, you should know that they can be a great platform to showcase your company’s products and services as well as share updates with your followers. For business owners, developing a robust Company Page is taking advantage of a great opportunity to capture the attention of professionals already hunting for opportunities, products and services on LinkedIn.
Recently, Lori Ruff, aka the LinkedIn Diva, alerted us to the fact that the Products and Services section of LinkedIn Company Pages can be targeted to specific groups of individuals and/or locations. For example, you can create version A that is shown to people in U.S. companies with 11-50 employees, version B that is targeted to consultants in Asia and version C that appears to senior market researchers in the Middle East.
Here’s how to create different versions of your Company page. Please note that this applies to the Products and Services section.
1. In your company page, go to the Products and Services tab. (If you have included only Services or Products in this section, the tab will be called either “Products” or “Services”.) Click “Edit” under “Admin tools” on the right.
First, you’ll need to create a default version of your Company page, if you haven’t already done so. You have the option of creating a 3-slide slideshow of images that describe your products/services. These slides can be linked to webpages of your choice. You may also add a YouTube video URL. Once you have created the default version by following the steps on the page, you can then create a new audience. You’ll see the “Create New Audience” on the top left (shown below).
You may create a new audience using the following filters: Company Size, Job Function, Industry, Seniority and Geography. There are several more filtering options within these categories.
Once you have determined your new Cateogory of audience, you can finish the rest of the section, which includes developing another targeted 3-slide slideshow (LinkedIn calls this a rotating spotlight module) . You may want to have a graphic designer develop images that appeal to each audience.
After you have further tweaked your Company page to take advantage of this targeting function, be sure to encourage people to follow your page by adding a Follow button to your website.
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