Your company needs to find a way to leverage the power of story to engage and build rapport with current and potential customers. With so much content being created for the Internet, there is a huge need to find a way to stand out. Social media is old enough now that there is no excuse for boring content.
According to experts at YouTube, you only have about fifteen seconds to engage your audience. As such, storytelling is the best option for an introduction video for your website.
As an example, take a look at my favorite introduction video from
Give Storytelling a Try.
I think one of the reasons this concept has been slow to catch on is that people think it is so simple that it couldn't possibly work. The fact is, people make buying decisions based on emotion. Stories can affect people on an emotional basis in a way cold hard facts never will be able to.
- Information: Tell them what you want them to learn.
- Application: Show them how it applies to their lives.
- Call to action: Tell them what to do with this new information. You might win them over with your great story, but it will be all for nothing if they don't take action with the information you gave them.
Don't try to be funny. As hard as telling a good story is, telling a funny story is even harder.
Storytelling isn't limited to one style of video. A story works for any type of video. For example, a training video can incorporate a story to illustrate a point then go on to explain how to do the task.
Video Is a Show and Tell Medium.
Remember, you don't have to SAY everything; rather, let the images help tell the story. You don't need to talk about a shiny red ball if people can see it bouncing on screen. The important point is to make sure you use the right combination of words and images to bridge the gap between your company and your target audience in social media.
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