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Google wants to .lol

The mighty king of search is campaigning to create a number of new top-level domains (TLDs), including ".google", ".youtube" and ".docs".

Google is also exploring the possibility of ".lol" as a TLD, citing it thought the domain had "interesting and creative potential".

"In 2016, it’s estimated that almost half of the world’s population will be online, yet nearly 50 per cent of the websites we visit are found in the .com top-level domain (TLD), which was among the first TLDs created in 1984," Google’s "Chief Internet Evangelist", Vint Cerf, wrote on the Google blog.

"Despite the great opportunities the web has enabled for people around the world, there is still a lingering question about the diversity of the domain space (given that the number of generic TLDs has only increased by 14 in the last 28 years)."

Google kept its plans secret until the application deadline on Thursday - the company made more than 50 applications for TLDs to Icann.

If Google’s applications are successful, it could eventually mean that YouTube users, for example, could be assigned their own .youtube address for each YouTube channel.

Icann reported receiving upwards of 1,900 requests in total from different organisations - each application cost $185,000, and if successful, Google will also have to pay a $25,000 annual fee for each new suffix it creates.

"We’re just beginning to explore this potential source of innovation on the web, and we are curious to see how these proposed new TLDs will fare in the existing TLD environment," Cerf said.

"By opening up more choices for Internet domain names, we hope people will find options for more diverse - and perhaps shorter - signposts in cyberspace."


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