Crafting a value proposition that speaks to your target audience can make a world of difference. People have wants and needs. And if you can explicitly address those wants and needs in your value proposition, you are much more likely to get more leads ... more

Do you remember the very first day in your office? The first moment of walking into the office as the newbie? That’s exactly what I recall doing not too long ago here at Distilled. As well as being greeted by Continue reading » ... more

The key to any effective marketing campaign is to provide customers with the right information at the right time. At each stage in the buying cycle, marketers must determine what information customers need and what type of content and communication wo ... more

One of the first steps that are mentioned for any effective marketing plan is figuring out your target audience; the people you want to deliver your message to. On the face of it, that seems like a very simple thing to do. But it turns out that when y ... more

There are some things on LinkedIn that you just shouldn’t do, it’s not the place to be posting your party photos or leaving ‘what I just had for lunch’ status’! LinkedIn is a professional social networking site for professionals, some people seem to forget that sometimes, and then wonder why they can’t generate any leads from LinkedIn more

Fast growing businesses can sometimes be constrained by a lack of belief that the growth goal is achievable – so what causes this and how do you tackle it?: Personal Attitudes Some individuals have a fundamental lack of self belief … Conti ... more

How brands can take advantage of the new YouTube Time Stamp feature for targeted messaging and fostering social engagement. read more ... more

In the old days, April Fool’s Day pranks were passed word-of-mouth or limited to your own creativity, but no longer. It turns out that the internet is for more than just status updates, hilarious cats, and (ahem) adult content. Pranks … Continue ... more

I am the founder and manager of the LinkedIn Book Marketing group, and I had noticed recently quite a few more comments in the moderation queue that needed my approval before being published. I admit it did not occur to me that LinkedIn had thrown a m ... more

Who or what will replace Google? Each stage of technology development has had a cornerstone company which innovated,  dominated and then faded. We began with the IBM era, followed by the Microsoft age, (is Apple just a brief blip?) and … Continu ... more