Digital Marketing London Presents: Touch The Web

This talk will explore from a psychological and user experience perspective what makes mobile and tablet different as digital media and why they’re becoming so important for brands to engage customers through. It will show and analyse examples of engaging experiences on the iPad identifying some key opportunities this medium offers to win customer attention.

Mo Syed is Head of User Experience at Amplience and also a PhD candidate in Psychology at the University of Cambridge. He has an agency background in UX design for consumer brands, financial services and e-commerce clients and has a research interest the psychological theories of of cognition, decision making and motivation applied to design.

Mobile is disruptive. It is affecting your customer journey. The question is what are you doing about it. It is more important than ever that companies build a targeted mobile strategy that delivers the necessary ROI by understanding consumer usage, context and the velocity of change.

Don’t forget to bring your business cards and a big smile :-) to hand out to the great people you will meet at this event and to drop off into our Champagne prize draw. As always we look forward to meeting and networking with you. For those that Tweet the hash tag is DMLDN