Don’t miss Digital Marketing London at Zigfred Von Underbelly, 11 Hoxton Square on Wednesday the 30th of May.
This month we are treated to two presentations by Giles Palmer, Founder & CEO of market leading buzz monitoring company Brandwatch and Jo Vertigan, Founder of Obidos Consulting who managed the online element of the England 2018 World Cup Bid.
Presentation 1: Jo Vertigan, Managing Director, Obidos Consulting
Digital Postcard From 2018
England 2018 was the bid to bring the FIFA World Cup to England in 2018, it ran over 21 relentless months but ended on 2nd December 2010 when Russia won. The digital objective was to build a global engaged audience for the bid and use this to demonstrate broad international support.This brief presentation will explain some of the social media elements, what engaged the audience and the thinking behind the approach.
Jo Vertigan is Managing Director of Obidos Consulting, a digital and mobile strategy consultancy
with clients across a wide range of sectors including Sports, fashion, and technology. He is
currently working with The Jockey Club (the largest commercial group in British Horse Racing)
and a number of start-ups. In March 2009 he was invited to join England’s bid team for the 2018
FIFA World cup as Head of Digital, where he was responsible for creating and implementing the
global digital/mobile strategy for bid.
By the end of the bid England 2018 had 2.5m supporters from over 180 countries, operated in 12 languages and engaged supporters across a wide range of digital channels. Prior to England 2018 he worked for Sony developing new business channels and headed up their direct business for UK and Ireland.
Presentation 2: Giles Palmer, CEO, Brandwatch
Make it mean something - Managing Olympic volumes of data
Events don’t get much bigger than the Olympics. In this session, Giles Palmer (CEO, Brandwatch) will talk through how you can cut through the noise to discover powerful and meaningful insights that deliver real value to your business, no matter how big the data set.
Giles started Brandwatch after leaving BSkyB. Development on the product started in late 2005 and from its launch in August 2007, Brandwatch has grown to become one of the world’s leading Social Media Monitoring companies serving businesses across the globe from FTSE 100 companies to SMEs. Giles achieved this by building a great team, launching early in the product development cycle, listening to customers and iterating the product.
Doors open at 6pm, speakers start from 7.30pm