Integrating Digital Channels Roundtable
Thursday, 27th September, 1.30 - 4.30
American Hotel, Leidsekade 97, 1017 PN Binnenstad
Digital Leaders NL is an exclusive forum for senior client, agency and supply side marketers.
To maintain the quality of the Digital Leaders NL forum and to retain an element of exclusivity you must be a Director level or above marketing professional. Please note we do not accept recruiters into this forum.
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The Integrating Digital Channels Roundtable will be Chaired by Ritch Sibthorpe, Global Digital Marketing Director, Warner Music Group and examines the numerous challenges marketers face when integrating digital channels to optimise campaign performance.
The Roundtable is designed to give you answers to the following key questions:
- How do you assign spend across channels?
- How do you attribute?
- How are you measuring performance effectiveness?
- What effect do channels have on one another?
- What part does social play?
1.30 - 1.50: Arrive - Refreshments
2.00 - 3.30: Roundtable Discussion
3.30 - 3.45: Roundtable Summary / Conclusions
3.45 - 4.15: Follow Ups & Networking
Roundtables enable you to benchmark your companies marketing capabilities and competencies. They will inform you how advanced yours and your companies thinking is compared to that of similar sized companies or companies facing similar challenges. Roundtables provide critical insights that you can put into action to improve the effectiveness of your marketing activities.
Who should attend?
Roundtables are for decision making Senior Client, Agency and Supply side marketers.
Head of Digital, Ketchum Pleon
Global Digital Marketing Manager, Phillips
Global Digital Marketing Director, Warner Music Group
Director, British Interactive Media Association
International Account Director, Tribal DDB
Digital Consultant, Lewis PR
Senior Management Consultant, Across Health
Director, The Young Generation
Digital Director, Fleishman Hillard
Director, Green Orange digital marketing / Football Meister
Head of Media - EMEA, 20th Century Fox
Digital Media Manager, Actelion
Head Of Media, Ebay
Global Community Manager, TomTom
European Business Head, Komli
Vice President of Business Development, Dachis Group