Stephen J Lock presents at Digital Marketing London 23rd July 2012
- Learn about software that the top agencies are using to get their clients better results.
- A comprehensive guide to the best free digital marketing tools available.
- Learn how to work smarter, not harder.
- Get a better ROI through automation.
- Incredibly many of my favourite tools are completely free!
Earned Media vs. Spurned Media: The Market Correction in Brand Communications
Over-investment in paid media and funnel marketing is corrosive to a brand and a business. Marketing has been unable to put its house in order, break the cycle of "making the answer land in media", so now investors and management consultants are piling on the pressure to bring about change.
Make it mean something - Managing Olympic volumes of data
Events don’t get much bigger than the Olympics. In this session, Giles Palmer (CEO, Brandwatch) will talk through how you can cut through the noise to discover powerful and meaningful insights that deliver real value to your business, no matter how big the data set.
Engage the Senses - why mobile & tablet are winning consumer attention
This talk will explore from a psychological and user experience perspective what makes mobile and tablet different as digital media and why they’re becoming so important for brands to engage customers through. It will show and analyse examples of engaging experiences on the iPad identifying some key opportunities this medium offers to win customer attention.
Mobile is disruptive. It is affecting your customer journey. The question is what are you doing about it. It is more important than ever that companies build a targeted mobile strategy that delivers the necessary ROI by understanding consumer usage, context and the velocity of change.