"A passion to eliminate the ordinary and to change how people interact with one another and how brands create meaning among fragmented consumption models - that's my personal passion. A keen understanding of technology with an insatiable appetite for understanding the motivations of human behavior coupled with a desire to build solutions that actually have quantifiable impact is what drove me to Internet in the early years. It was 1993 and the sound of the modem created an insatiable desire to ..."
"A passion to eliminate the ordinary and to change how people interact with one another and how brands create meaning among fragmented consumption models - that's my personal passion. A keen understanding of technology with an insatiable appetite for understanding the motivations of human behavior coupled with a desire to build solutions that actually have quantifiable impact is what drove me to Internet in the early years. It was 1993 and the sound of the modem created an insatiable desire to innovate.
My career has spanned 19 years with tenures at some of the most respected companies in the industry. At 27, I became CEO of one of the most highly recognized interactive agencies in the world at the time and I've never looked back. I've had the privilege of building strategic planning practices, developing strategic account management teams and overseeing some of the most talented individuals. Having spent time in leadership functions at well-known interactive agencies such as Critical Mass, Blast Radius or those early darlings, such as iXL, I've had the opportunity to constantly innovate.
I served as the Chief Strategy Officer of IQ Interactive from 2007 until 2010. IQ is a member of an elite group of agencies within The Society of Digital Agencies (SoDA). Working with the likes of Johnson & Johnson, New York Life, Microsoft, UPS and many other innovative brands, IQ grew to become one of the most respected agencies in the industry.
I elected to join the ranks of the networked agency in OgilvyOne where I served as SVP, Executive Director, Digital Strategy, having been approached way back in '02.
The story continues with my decision to co-found TRADE NTE, a marketer advisory built on the tenets of value exchange. Our services are based on the intersection of narrative, technology and economics. I'm proud to be a partner in an amazing organization with great industry talent."
Job title:
Partner at TRADE NTE
Company Name:
TRADE NTE
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