Designing High Converting Product Pages For Your Online Store
E-commerce stores are the most beneficial business in recent times. However, running such business requires lots of set
E-commerce stores are the most beneficial business in recent times.
However, running such business requires lots of set up and knowledge about how these stores operate at high profits, which parts of your business website need more attention and many other things. For example, you must be very careful while designing your product pages.
Product pages are always very important in your business website. They are main source of conversion and must be designed in attractive way. Most of the business experts suggest to create product pages with highest possible quality so that they encourage visitors to buy your products. In spite of all these suggestions and proofs some businesses still have very poor product pages which have very low conversion rates.
Every website visitor is looking for value for their money and time they are spending while browsing through internet. When they come across bad product pages they really feel disappointed and leave that website without going further to product details etc. In a way with bad pages, you are wasting your potential customer’s time. As a business owner it is your duty to design product pages that will good give user experience to your visitors and try to convert them into customers.
An ideal product page does have –
- Creates positive impact with motivation for purchasing an item
- Detail product information
- Safe and secure appearance that makes visitors trust the website
Above mentioned points cover only the basic and essential qualities of product pages and some more features might be required for products from different niches. Here are few more points that will elaborate the good qualities of product pages –
Make it catchy but not cheap – ultimately, your business is successful when you sale more products and for more sales you need a better and unique representation of your products on your website. You must be very careful about your first impression as it plays vital role in pulling user’s attention towards your website. Little surprises can work like magic to attract visitors. However, you must be careful to avoid any cheap tricks for achieving more visitor count.
Write Answers to common questions – When a visitor lands on your website, he might have different questions in his mind. Your products and their unique features can be one aspect. But there could be many more things that a visitor requires to know before he buys things from your e-commerce stores. Try to predict all such questions and write down their answers on the product page before visitor thinks to send you an email regarding it. This is satisfy user’s queries and thus he can be rest assured about his requirements and your product offerings. Vital product information such as price, availability, sizes, and delivery modes can also ease out your potential customers’ buying process.
Importance of white space and CTA – Many designers do not understand the importance of white spaces on their product pages. They just stuff all possible content on those pages. A cluttered page can make user irritated and he might leave early before converting. Placement of product images and all other information related to it should be done in such a way that user can clearly read it one by one and then moves towards the call-to-action button with motivation to click on it. Remember one important thing that you content should not create any confusion in user’s mind. Then moment he fail to understand anything, he will leave the page for sure. This is very much true for CTA buttons, text or image used on them must clearly indicate what their purpose is.
Showcase products put customer reviews – Product pages best places to showcase your products. Highlight your selling points and show uniqueness. You can also put reviews or testimonials from your satisfied customers. This will encourage visitors to buy your products.
Product pages need special attention to secure more sales from your website. Your skills and points mentioned in above article can surely make your e-commerce business a successful one.
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