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Adele Ghantous
Adele Ghantous Offline
"Passionate about the always evolving digital communication technologies and channel, I have extensive expertise in defining and implementing integrated marketing operations strategies for global organizations."
Job title: Managing Director, Lapis Angularis
Company Name: Lapis Angularis
Last Login: 17-May-13








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Profile






Responsibilities: Lapis Angularis provides consulting services, helping large organizations develop and roll-out an integrated Marketing Operations strategy with 3 key end goals: 1- Achieve cost efficiencies through standardization of tools and processes across both the client and agency workflow, and across markets 2- Enable the generation of a more accountable ROI by setting up tracking methodologies that meet specific standards 3- Provide an environment where campaigns are executed in a policy compliant environment, thus reducing risk
Location United Kingdom








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I have been working in the digital space since 1997 and have had the opportunity to work across industries (Telecom, Technology providers and advertising & media agencies) developing product and operations solutions across emerging digital channels (Email Marketing, Display Advertising, Mobile Marketing, Cross-Channel Analytics). My responsibilities extend to rolling out these solutions, hence having an active role in instigating Change Management across both the Client and Agency environments, in a global capacity, reaching 30-60 markets.




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